Category: Uncategorized

It’s time to move beyond email blasts — learn how to deliver timely, relevant messages through the right channel.

Learn to use segmentation and different communication channels to drive customer satisfaction and retention. This webinar will help you engage more effectively with customers post-sale. Move from one-size-fits-none marketing to marketing that stays relevant throughout your customers’ life-cycle.

• Go beyond email: Adapt to evolving technology to reach customers
• Segment your audience: Understand that everyone communicates differently
• Nail down timing: Learn how frequency, day of week and time of day make a difference
• Content Examples: Look at communications your customer could receive during their first year

Fill out the form to learn how to go beyond email blasts

Buying a dealership CRM is a big decision. The CRM plays a more important role in your dealership than ever, and the right CRM can mean the difference between getting results and making excuses. So it is critical that you do your homework.  

This guide helps you make the right choice to build efficiency and drive sales. You’ll learn: 

• Who to involve in the process 
• How to evaluate what best suits your needs 

• What charges might apply to you 
• How to hold staff accountable for their duties 

Get your copy of the CRM guide and start the buying process off right.

Stay on track with your CRM — keep focused on the metrics that matter with this guide.

It’s easy to get overwhelmed by the all the data available. Learn how to focus on the metrics that measure your dealership’s success. Mark Vickery, master of dealership performance management, outlines the science behind engaging the modern shopper successfully. This infographic will cover:

• Why response time matters
• How to manage overdue tasks
• How service penetration affects long-term success and more!

Download your copy of the infographic and start measuring your dealership’s success with modern customers.

Fill out the form to get on the road to CRM success today

Are you an enforcer? A flip-flopper? An easy-goer?

To find out, evaluate your performance and learn how to build a culture of accountability at your dealership. Making sure your team understands and follows the processes in your CRM is the key to more satisfied employees, more sales opportunities and faster dealership growth. So why not find out how you’re doing?

In this self-assessment, you’ll…

• Answer 5 questions about your dealership
• Score your management style on a scale from 0-10
• Get tips to improve accountability, CSI scores, sales & profit

Fill out the form to start the accountability assessment

Let us give you five ways to improve — this quick assessment makes it easy to find out how well you’re using your CRM and what you can do to improve.

You know your dealership’s CRM is a key part of winning sales — but how well are you using it? This quick assessment makes it easy to find out. All we ask is that you take just five minutes to answer five important questions, and we’ll get right back to you with a letter grade on your CRM utilization. We’ll email your results immediately, along with five concrete steps you can take today to build better customer connections and sell more cars. You’ll find out how you stack up in the following areas:

• Lead time response
• Overdue CRM tasks
• Unanswered emails
• Internet Lead-to-appointment ratio
• CRM campaign management

Complete the form to start the assessment!

It’s time to eliminate double entry — to save time, money and employee morale.

Data entry is a time-consuming process, but it is a critical part of the engine that keeps effective, profitable dealerships running.

Most dealers know a double entry problem exists, but many don’t realize the profound effects entering and reentering the same customer data has across their business. During this webinar, you’ll learn:

• The impact of double entry on workplace culture
• The hidden marketing costs of inaccurate data
• How to identify data entry process gaps & streamline your processes

Fill out the form to watch the webinar & learn how duplicate processes are costing you

Maximize Your CRM — learn how to use your CRM to improve the car buying experience.

Mark Vickery, Senior Director of Performance Management, outlines how to target new and repeat business, personalize the customer experience and close deals more efficiently. By watching this webinar, you’ll learn:

• How customers really feel about car shopping today
• How the CRM can improve customer experience and the quality of communication
• 4 Questions dealers need to ask to personalize and add efficiency to the customer experience
• 5 Common CRM mistakes and how to fix them

Fill out the form to watch the webinar & maximize your CRM

At Cox Automotive, we’re committed to our dealers’ success. 

A big part of that is helping you work smarter, not harder. VinSolutions CRM stands out by offering integrations with other industry-leading solutions from Cox Automotive. 

Today’s dealers are tired of dealing with duplicate data entry, delivering undesirable customer experiences and hitting inefficient road blocks in accessing their own data. As part of Cox Automotive, we work with our sister companies to create software solutions so you can work faster and more efficiently. 

• Autotrader: Create more customer-focused campaigns
• Dealer.com: Add website activities to CRM records
• Dealertrack: Get a win-win when you desk a deal
• vAuto: Match cars to customers
• Xtime: Stay connected through the ownership cycle

See the the power of integrations in action

 

CRM Processes play an enormous role in how cars are sold at a dealership.

Yet many dealers are failing to examine the effectiveness of their workflows.

During this webinar you’ll hear presenter Mark Vickery explain how to recognize when your CRM processes aren’t working, and how to identify key first steps in making CRM process improvements. Topics include:

• Spotting CRM process and utilization red flags
• Uncovering process issues with secret shopping and team surveys
• Identifying the root causes of CRM process issues
• Key first steps to improving CRM utilization

Fill out the form to learn the first steps in making CRM process improvements.

Are you taking the right steps to stay in front of your current customers?

It’s critical to keep customers thinking about you between purchases. If you’re looking for ways to boost profitability between the sale and be the first choice for your customers when it’s time to buy again, this white paper’s for you! You’ll learn:

• Why customer retention is so challenging
• How loyalty programs help dealerships stay top-of-mind
• What types of programs are most effective for dealerships
• How to execute the right program for your dealership

Get your copy and start building retention today!