VinSolutions’ Connect CRM helps you identify and capture more leads sooner, accelerate the path to purchase, and engage ready-to-buy customers earlier in their car-buying journey — before they ever submit a lead.
With proprietary technology that incorporates exclusive Cox Automotive consumer insights into your sales processes, you know each shopper’s next move before they make it—so you can guide each person through a distinct buying journey.
Want to experience these top-notch solutions for yourself? Well, you can create a personalized demo and take a self-guided tour of VinSolutions products that would be most relevant for your dealership.
Step 2: Choose the things you care about most to personalize your demo on a scale of very important to not important.
Step 3: Select “Continue”
Step 4: Fill out the form with a few pieces of information.
Step 5: Begin your demo of the VinSolutions products based on your top preferences.
Create a personalized demo today to see how VinSolutions can provide you with the tools to identify better opportunities sooner, accelerate the purchase process, and improve sales.
2022 is a critical and transformative year for auto dealer marketing. For the first time in 20 years, the industry is experiencing a dramatic shift. The way dealers advertise to consumers is fundamentally changing in light of new trends to protect consumer privacy. And most dealers are scrambling to find the right balance between preserving marketing capabilities and operating within these new consumer protection practices.
Bob George, AVP of Products at Dealer.com, recently teamed up with Automotive News to host a webinar all about auto digital marketing in 2022 and beyond. Specifically, he discussed how dealers can maximize their marketing results and better understand consumer privacy trends, while also answering several common dealership questions, including:
What does it mean to advertise in a “cookie-less” landscape?
What are first-party data solutions and how can dealers activate them?
How can dealers continue to deliver consumer-first, connected shopping experiences?
Watch the webinar to see how your dealership can prepare for impending changes and leverage new opportunities to personalize your automotive marketing and stay a step ahead of the competition in a new auto advertising landscape.
Collaborative digital marketing expertise from Dealer.com puts Southern California Hyundai dealer on a path for growth.
Determined to resolve its competitive challenges, Downey Hyundai partnered with Dealer.com, adding Advertising, Premium SEO, Content and Creative, and Accelerate My Deal services, all to support their Dealer.com website.
In the ensuing months, the dealership has seen increases in organic traffic, quality visits, leads, and more. Downey’s managers attribute the success to Dealer.com’s team-centered approach, where cross-functional experts work together on the dealership’s behalf, with a collaborative commitment to invest in the dealership’s success first.
Your customers expect a unique and personalized experience. Failure to deliver on this expectation by giving them a generic, one-buyer-fits-all digital experience can lead to loss of sales. Both you and your customers deserve better.
Dealer.com helps you find buyers everywhere and own every moment by harnessing the power of unmatched consumer data and the industry’s smartest marketing solution. That means you generate more online leads and your customers get the personalized buying experience they expect. With Dealer.com, you can:
Create engaging digital marketing experiences personalized to each shopper
Know how to target each shopper, and where and when to talk to them
Delivering a customized, flexible car-buying experience is key to getting more car buyers in your dealership pipeline and closing more deals. Consumers prefer a unique, personalized car-buying journey, and successful dealerships are adapting.
You don’t want to be left behind – both you and your consumers deserve better.
With VinSolutions, you get proprietary technology that incorporates exclusive Cox Automotive consumer insights that no partner in the industry can match. This allows you to know each shopper’s next move before they make it, allowing you to:
Guide each customer through a distinct buying journey
Streamline each interaction with flexible, integrated solutions
Find shoppers who are nine times more likely to buy*
Watch our new video to see how you can use VinSolutions to access unmatched data, improve your sales processes, and guide each person through a distinct buying journey.
*VinSolutions Connect Automotive Intelligence Data predictions for 30 days prior to purchase from September 2022 – March 2023
When you stitch together technology, you don’t get the complete consumer view nor the data you need to win in today’s market. You need a solution that enables you to create next-level consumer experiences and elevate profits with efficiencies across all departments. VinSolutions is part of a powerful set of solutions from Cox Automotive that helps sales, marketing, service, and operations at your dealership stay in sync. Here is a preview of some of the capabilities to make sure you win in today’s market.
Capitalize on Your Data
With proprietary technology that incorporates first-party Cox Automotive behavioral data from Autotrader, Kelley Blue Book, and Dealer.com, you can identify shoppers who are 15 times more likely to buy.* With VinSolutions, you’ll know each shopper’s next move before they make it — so you can guide each person through their personalized buying journey.
VinSolutions digital sales tools, including Connect CRM and Connect Automotive Intelligence, enable you to capitalize on your data and find in-market shoppers with real-time insights before they submit a lead. You can meet consumers where they are in their car-buying journey, accelerate the path to purchase, and improve the shopper experience.
Personalize Every Consumer Interaction
74% of consumers say that a personalized experience at dealership is important.** With actionable consumer insights from VinSolutions, including the make and model of interest, you can deliver a personalized experience to every shopper. This actionable consumer data gives you an in-depth understanding of your shoppers’ interests and intents, so you can personalize the sales process and accelerate the path to purchase.
Automotive Marketing Platform powered by VinSolutions, which integrates with Connect CRM, uses advanced data insights so you can send 1:1 marketing messages to engage shoppers better and deliver personalized marketing experiences at scale.
Streamline the Buying Process for Shoppers
In the end, isn’t it all about a streamlined, convenient, and flexible buying process for shoppers? Vinessa Virtual Assistant helps you respond to shopper questions 24/7 and capture after-hours internet leads. Vinessa can automate key sales tasks, including responding to consumers via text and email, setting appointments, and scheduling follow-up tasks. At the same time, salespeople can focus their energy on ready-to-buy shoppers.
Creating a connected, cohesive car-buying experience is essential, whether shoppers are finalizing the deal in-store, online, or some combination. But many shoppers are forced to restart their deal-making process every time they interact with the dealership. Connect Desking streamlines the buying process through integration with Cox Automotive Digital Retailing solution Accelerate My Deal, which brings online deal information directly into the CRM so you can always pick up where you left off.
*VinSolutions Connect Automotive Intelligence Data predictions for 30 days prior to purchase in Aug 2020–Feb 2021
**2019 VinSolutions Technology & Transformation of Retail Study
The keys to service department profitability are efficiency and a superior customer experience. You can achieve both when you unlock the power of your service teams. Xtime is the partner that boosts the efficiency of your technicians and advisors, while creating the service experience your customers demand and additional revenue for your dealership.
Dial up your service team to boost profits—to the tune of $123 more per repair order.
With the help of Xtime, you can build customer transparency and trust. Using innovative technology across the service experience—including online appointment booking, self-check-in, and online approvals and payment—you can:
Satisfy consumer demand for a convenient service experience
Boost revenue and shop efficiency
Maximize your service department potential
Watch this video to see how you can unlock the power of your service teams to maximize the opportunity of every RO and build a second-to-none service experience that can make you more money.
VIEW YOUR PERSONALIZED DEMO
Create a custom demo to see how Xtime helps you deliver the ultimate service experience for better retention, more dollars per RO, faster approvals, and higher profits.
Learn tips to overcome supply chain challenges with your service department when you download the Service Solutions for Inventory Challenges guide.
Inventory acquisition challenges are an industry-wide issue with a profound impact on profitability. And while some dealers are choosing to “wait out” the inventory shortage, others are succeeding now. Implement these five service strategies to overcome inventory obstacles and supply chain challenges at your dealership.
Strategy 1: Service Records—Use technology to look for acquisition opportunities, including past shopping behavior, expiring leases and frequency of repair visits.
Strategy 2: Trade-In Reminders—Make offers for repair-pone vehicles and use technology to give customers a chance to tell you they’re trade-in ready.
Strategy 3: Sales-to-Service Communication—Bring sales and service teams together to identify prospects and seek out wanted cars.
Strategy 4: Declined Services—Have a process in place for acquiring a vehicle when customers decline service recommendations.
Strategy 5: Dealership-Wide Plan—Ensure marketing, sales, and service are all in sync, connecting workflows across departments, to accomplish inventory acquisition goals.
With these five proven service strategies, you can outlast current supply chain challenges to keep profits high, even as inventory is low.
To learn more about these strategies and other tips for acquiring inventory, check out our guide, “Service Solutions for Inventory Challenges.”
Every dealership is dealing with inventory acquisition challenges. It’s an industry-wide issue that has had a profound impact on profitability. And while some dealers are choosing to “wait out” the inventory shortage, others are succeeding now. Implement these five sales strategies to overcome inventory obstacles and supply chain challenges at your dealership.
Strategy 1: Review Past Customers—Use your CRM to find acquisition opportunities based on past shopping behavior, frequency of repair visits, declined services, and more.
Strategy 2: Visit the Service Department—Send sales staff to the service department in search of sought-after cars and repair-weary customers.
Strategy 3: Mine Equity—Find customers with a favorable equity position in their current cars who may be more likely to become buyers with trade-in vehicles.
Strategy 4: Adjust Digital Retailing Responses—Communicate to digital retailing customers that you’re willing to pay top dollar for trade-ins, regardless of condition.
Strategy 5: Dealership-Wide Plan—Ensure marketing, sales, and service are all in sync, connecting workflows across departments, to accomplish inventory acquisition goals.
The current inventory shortage is a major challenge, and it’s not going away anytime soon. With these five proven sales strategies, you can outlast current supply chain challenges to keep profits high, even as inventory is low.
To learn more about these strategies and other tips for acquiring inventory, check out our guide, “Sales Solutions for Inventory Challenges.”
5 strategies to help your dealership overcome industry obstacles
5 sales strategies to keep profits high when inventory is low.
Inventory shortages are impacting every corner of the industry—no dealership is immune. Many are facing severe profitability problems without enough cars to sell, but some dealers are succeeding now.
By implementing a few sales strategies developed explicitly for lean inventory times, these dealers are finding creative ways to source inventory and stay profitable.
Our new guide, Sales Solutions for Inventory Challenges, will give you 5 strategies to overcome industry obstacles and thrive in this unique market. You’ll learn how to:
Source cars from past sales and service customers
Look for possible customers in your service department
Find customers with favorable equity positions
Accept more trade-in vehicles
Ready to face your challenges with data-driven sales solutions?
