In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) that powers smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com.
From Buzzword to Backbone
As highlighted by Cox Automotive leaders, CDPs have evolved from industry jargon to something essential dealers must have access to. Cox’s native CDP unifies data from across its brands—Autotrader, Kelley Blue Book, Dealer.com, and more—into a single, real-time customer profile. This means Dealer.com customers benefit from a continuously updated, 360-degree view of their shoppers without needing to rely on third-party tools or manage complex integrations.
Embedded Intelligence, Seamless Experience
Unlike standalone CDPs that require separate logins, training, and upkeep, Cox’s CDP is embedded directly into the tools dealers already use—like VinSolutions CRM, Dealer.com websites, and digital retailing platforms. This native integration allows Dealer.com to deliver real-time behavioral insights and predictive intelligence that drive smarter marketing, more relevant messaging, and ultimately, better customer experiences.
AI That Works for You
AI is the engine that turns data into action. Cox Automotive’s CDP fuels AI-powered tools like VinSolutions Predictive Insights and Dealer.com’s advertising, enabling dealers to reach the right customer with the right message at the right time. Whether it’s optimizing ad spend, automating follow-ups, or personalizing website content, AI helps Dealer.com customers do more with less to boost efficiency and profitability.
Dealer.com-Specific Benefits
Dealer.com customers can activate the full power of Cox Automotive’s CDP without needing to purchase or manage additional systems:
- Advertising: Dealers using Dealer.com Advertising benefit from AI-powered audience targeting and media optimization. Campaigns dynamically adjust based on shopper behavior across Autotrader, KBB, and Dealer.com, resulting in 2.7X more website visits.
- Websites: Dealer.com websites personalize content in real time using AI and shopper data. This includes tailoring inventory, banners, and service content to each visitor, leading to 3X more VDP views and 2X more leads.
- nVision Reporting: All Dealer.com products come with nVision analytics, powered by CDP data, to help dealers understand shopper behavior and campaign performance.
Built for the Future
Cox’s CDP strategy isn’t just about today, it’s about future-proofing dealerships. With plans to expand data syndication across OEMs and financial platforms, and a commitment to continuous innovation, Dealer.com customers can be confident they’re part of a platform that’s always evolving to meet the demands of modern retail.
Want to Learn More?
Here are two insightful interviews, Susan Blue, Vice President of Dealer Sales and Operations, and Jade Terreberry, Senior Director of Strategic Development at Autotrader and Kelley Blue Book, break down how Cox Automotive’s native CDP and AI capabilities are transforming the dealer experience.