Featured Guest: Patrick Hennon, Senior Director of Enterprise Solutions with Cox Automotive gives a first look at the where the industry is heading when it comes to a true omnichannel approach and advances in connected technology such as Deal API, and the big advantages consumers can gain such as experiencing best-in-class experiences, and dealers in delivering those experiences, improving return on advertising spend, and increasing consumer satisfaction and conversion rates.
Listen or Watch to this episode to hear more about the following hot topics covered in the episode:
- Enhanced Consumer Experience: Deal API aims to improve the consumer experience by ensuring seamless information transfer from OEM websites to local dealerships, eliminating the need for consumers to re-enter their information.
- Omni-Channel Retailing: Hear how Deal API supports a truly connected ecosystem and what that looks like, allowing consumers to start, stop, and resume their shopping process across various platforms, creating a true omni-channel experience.
- Industry-Wide Integration: Learn how Cox Automotive’s Deal API is designed to work across all automotive software systems, not just Cox products, to create a unified consumer ecosystem, giving dealers the flexibility to choose their preferred software solutions.
- Time and Accuracy: Theroad forward includes saving consumers time and ensure deal accuracy, ultimately improving the car buying process and aligning with Cox Automotive’s mission to enhance the way vehicles are bought, sold, owned, and disposed of to both fast-track and help gain revenue opportunities.
- Future of Automotive Retail: It starts and ends with connection, ease and profitability. Be one of the first to hear how Deal API is set to drive real-time retailing anywhere and everywhere, enabling dealers and OEMs to offer best-in-class experiences, improve return on advertising spend, and increase consumer satisfaction and conversion rates.
ABOUT OUR GUEST:
Patrick Hennon
Senior Director of Enterprise Solutions
Cox Automotive
TIME STAMPS:
0:00 – 0:31
Introduction
Jade Terreberry introduces the podcast and the guest, Patrick Hennon, Senior Director of Enterprise Solutions at Cox Automotive.
0:31 – 1:23
Guest Introduction
Patrick Hennon expresses his excitement about discussing the new Deal API and shares why.
1:23 – 2:20
Overview of Deal API
Patrick explains that the Deal API is an open-source API designed to move extensive deal information securely and efficiently and outlines some of the advantages.
2:20 – 3:54
Consumer Experience Improvement
The Deal API aims to enhance the consumer experience by ensuring seamless information transfer from OEM websites to local dealerships and it’s helping in many ways.
3:54 – 5:21
Omni-Channel Experience
Patrick discusses how the Deal API will support a connected ecosystem, enabling consumers to start, stop, and resume their shopping process across various platforms – these added abilities are yielding incredible results.
5:21 – 6:34
Cox Automotive’s Unique Position
Patrick explains why Cox Automotive is uniquely positioned to bring the Deal API to market due to its depth and breadth in the industry, consumer report higher satisfaction and dealers close rates improve.
6:34 – 8:18
Industry-Wide Integration
The Deal API is designed to work across all automotive software systems, not just Cox products, to create a unified consumer ecosystem and he outlines what this looks like.
8:18 – 9:20
Dealer Choice and Contracting
The API allows dealers to choose their preferred software solutions while enabling consumers to complete contracts online seamlessly and there are big advantages.
9:20 – 10:26
Biggest Goals of Deal API
The primary goals are to save consumers time and ensure deal accuracy, ultimately improving the car buying process, and it’s helping them gain in several areas.
10:26 – 11:02
Closing Remarks
Wrap up of the episode.