The pandemic accelerated the rate of consumer adoption for many online shopping experiences, from ordering takeout to buying groceries. Automotive retail was no exception as car buyers showed increased interest in shopping and purchasing cars online.
In this session, we’ll discuss the new and evolving expectations of your digital retail shoppers. You’ll learn how to adjust your processes, make better customer connections, and close more deals.
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The “Cookiepocalypse” is coming, but is your dealership ready? The digital marketing landscape is about to turn the advertising landscape on its head—while eliminating the tools you’re using today to target customers online. Google and other web browsers have agreed to eliminate third-party cookies, or the little packets of data that websites deposit on your computer as you browse.
Join Noah Lee to learn everything you need to know to navigate the transition away from third-party cookies while thriving in a new era of online advertising.
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