Tag: Retail Strategy

Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations

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Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals.

  • Integrating Dealer.com Websites with VinSolutions CRM allows dealers to capture shopper intent earlier on in the buying journey. This helps to deliver more customized and relevant offers by tracking consumer behavior across Cox Automotive properties.
  • Dealers using both VinSolutions CRM and Automotive Marketing Platform (AMP) can create highly personalized landing pages that enhance customer engagement and dealership relevance.
  • The seamless connection between VinSolutions and Dealer.com Digital Retailing streamlines the sales process by providing real-time shopper activity, automated alerts, and uninterrupted deal workflows from online to in-store interactions.

Generate more online leads with exclusive, connected Cox Automotive proprietary data.

Interested in learning more? Download our infographic:

Download Infographic

Cox Automotive Channel Intelligence

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Channel Intelligence uses Cox Automotive’s vast consumer dataset to provide tailored recommendations for automotive advertising to targeted audiences.

How does Channel Intelligence work?

By analyzing consumer behaviors, our advanced machine-learning algorithm identifies the most effective advertising channels. This personalized approach optimizes channel performance, resulting in more leads and cost efficiencies. By reallocating advertising funds based on recommendations, businesses can maximize marketing efforts and achieve better results, reducing the need for ineffective strategies.

Interested in learning more? Have a look at our Channel Intelligence infographic:

Differentiate Your Digital Buying Experience to Stand Out from Your Competition

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As the automotive sales industry shifts toward offering more digital buying experiences, dealerships need to do more to stand out from the increasing crowd of competition. It’s no longer enough to simply offer a digital buying experience. Your dealership needs to seriously consider how to be different. That means appealing to auto sales leads with a digital buying experience that’s appealing and gives them reason to choose your dealership over your competitors. 

B. Malaczewski, manager of Performance Management at Dealer.com, recently spoke to dealers about the importance of differentiating the digital buying process. She offered valuable insight into what motivates car dealer leads to choose one digital shopping experience over another and how you can promote your brand to best appeal to buyers. Key takeaways from the presentation included: 

  • A list of essential and optional steps for your digital shopping experience 
  • How to decide which digital processes are right for your dealership and your customers 
  • Branding considerations that will set you apart from the competition 
  • How to maximize communication on your digital storefront for digital shopping 
  • How to leverage connected Cox Automotive brands to differentiate your dealership online 

Watch the webinar to see how your dealership can stand out from the crowd to offer a distinct digital buying experience.

https://www.youtube.com/watch?v=kgchwHZTpUU