Tag: NADA

NADA 2024: A Sneak Peek into Dealer.com’s Website Enhancements  

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DDC_NADA 2023_Digital Storefront

At Dealer.com, we firmly believe the quality of your leads is directly tied to the effectiveness of your website. We are committed to continued enhancement our core solution, ensuring that your digital storefront is: 

  • Designed to deliver results. 
  • Personalized with elements that shoppers expect. 
  • Developed with a mobile-first mindset and optimized for any smart device. 
  • Data-driven, activating shopper insights to enhance the consumer experience. 

At the 2024 NADA show, we’re excited to unveil four enhancements that will significantly boost your website’s performance: 

1. A Modern Shopping Experience  

Consumers crave a smoother online shopping journey when looking for vehicles online. Our new enhancements and updates ensure your website has the latest and greatest technology:  

  • Site Speed Upgrades: Enhancing loading speed for large images and text blogs, ensuring a faster and more satisfying experience. 
  • Simplified Search Results Page: Decluttering the Search Results Page (SRP) for easier vehicle discovery and the ability to scan through more inventory.  
  • ADA Compliance: Improving accessibility to cater to users of all abilities or unique needs. 

2. Recommended Vehicles Widget  

Our recommended vehicles widget uses the Consumer Vehicle Recommendation Engine (CVRE) for a more modernized approach to viewing vehicles. Rather than relying on third-party cookies, our widget identifies a higher percentage of visitors and personalizes displayed vehicles based on their shopping preferences. In cases where vehicle recommendations can’t be personalized for the consumer, the widget shows your featured inventory or new vehicle arrivals.  

Dealers are experiencing a 170% increase in click-through rate by displaying more relevant vehicles.* 

3. New Homepage Designs

Your homepage is usually the first place a shopper will land when accessing your website. With seven new stylistic enhancements, our new home page options will incorporate a modern and effective path for solving their automotive shopping needs.  

4. Mobile Lot Capture Tool

Mobile Lot Capture, a modernized scanning tool, allows dealers to take and upload photos directly from the lot. The mobile-friendly experience includes features like dropdowns for clarity, optimized filters, manual vehicle addition, and sorting functionality. Additionally, the integration of Mobile Lot Capture into Inventory Manager ensures a seamless and streamlined workflow. 

Includes built-in VIN Scanner to enter new vehicles, shoot consistent imagery using the Shot Profile tool and quickly identify and address vehicles missing important information from your Dealer.com website. 

Creating more engaging websites with the dealer and consumer in mind is at the core of what we do best. Visit the Dealer.com booth at the 2024 NADA Show to explore how our new and enhanced solutions can elevate your website metrics and help you achieve more success.  

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*LookerStudio/Google Analytics, VDP Click through rate comparing 5/15 -6/7/23 to after 6/29/23 

NADA 2024 – Q&A with Noah Lee

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https://youtu.be/w1t9lVtLES4

As NADA 2024 approaches, Noah Lee, Director of Product Consulting for Dealer.com shares a preview of what to expect at the “auto industry event of the year”—plus some tips for networking while you’re at the show. Want to know what else to expect at NADA this year? Check out the new First Look Guide from Cox Automotive.  

Noah Lee FLG Feature image

1. Why Dealer.com? What’s the biggest differentiator?  

a. I think the connectivity to the Cox Automotive immense data network is a huge Dealer.com differentiator. I’d also say the integration to the Accelerate My Deal (AMD) digital retailing tool because it allows shoppers to complete more steps of the buying process online.  

2. Why should dealers beef up their advertising strategies into today’s competitive market?  

a. Advertising allows dealers to target the right people at the right time and land them on pages with information that is relevant to them, so they are more likely to call, click, or start their deal online.  

3. What new products are you excited about/can you preview that are in the Dealer.com pipeline? 

a. The new product I am most excited about is Retail 360 because it is going to truly revolutionize the way shoppers buy cars. A dealer can come into the store and buy the car, complete some steps of the buying process and finish in-store, or even buy completely online.  

4. Why should dealers be focused on digital retailing? 

a. With digital retailing, dealers can get shoppers to complete more steps online which saves them time in the dealership and makes them more likely to buy a car from your dealership.  

5. Anything you want the dealers to know going into NADA 2024? 

a. Dealers need to start thinking about personalization, first-party data, and integration across their solutions as they prepare for NADA 2024.  

 

Favorite TV Show: Better Call Saul  

Favorite Thing about NADA: Seeing all the people and the amazing marching band at the show kickoff.  

Favorite Vegas Restaurant: Mamafoku and Mr. Chow 

Top Industry Buzz Words:  AI, CDP, and Personalization  

How many NADA’s have you attended: 4 

Visit us at NADA to learn how Dealer.com can make every contact an opportunity. Secure your demo today. 


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Your First Look at NADA 2024

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The NADA Show 2024 is right around the corner. Cox Automotive is thrilled to present our exclusive 2024 First Look Guide, crafted by our exceptional retail brand marketing teams—Dealer.com, Autotrader, Kelley Blue Book, xtime, VinSolutions, Dealertrack, Retail 360, and Ecommerce solutions. We encourage you to dive into this guide for a glimpse of the exciting new products and enhancements we’ve prepared for you – unveiling only at NADA Show 2024. 

Dive into this guide to uncover:  

  • Sneak peeks of new products and enhancements 
  • Insightful videos featuring our leaders’ perspectives 
  • Convenient links to request demos and more 

Don’t miss the Dealer.com-specific pages (18-21) for an exclusive preview of what’s in store. Visit us at NADA to learn how Dealer.com can make every contact an opportunity. Secure your demo today. 

See What’s New for NADA 2024

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To compete in today’s challenging automotive retail environment, you deserve a data-driven partner who helps create a successful digital marketing strategy with innovative tools and technology. With the NADA Show 2024 just around the corner, Dealer.com has been working hard to bring you new products and enhancements to the products you know and love. 

Bringing new solutions to our dealers is something we strive for every single year. Here’s a sneak peek of what’s NEW being unveiled at this year’s NADA show:  

  • Homepage Design and Configuration: Modernize your website by presenting shoppers with an updated, modern look and feel to create a more effective buying path. 
  • Mobile Lot Capture: A new scanning tool that allows you to take and upload photos of inventory directly from the lot. 
  • Local SEO Packages: Drive your dealership to the top of the search engine results page to drive more traffic to your website. 

We’ve also made some meaningful enhancements to our foundational tools this year. By updating your processes to incorporate these capabilities, you’ll get the opportunity to deliver the best possible consumer experiences. Some of the enhanced solutions include:  

  • Kelley Blue Book My Wallet + Accelerate My Deal: Deliver a connected, personalized shopping journey for your consumers that allows them to complete more steps online with our digital retail solutions activated across Autotrader and KBB.com listings and Dealer.com websites.  
  • Simplified Dealer.com Search Results Page (SRP): Prioritize the most relevant data points for shoppers to make it easier for them to find and review search results. 

Dealer.com is the only full-service digital marketing partner backed by the power of Cox Automotive—the largest data pool of automotive shopper behaviors in the industry. Our mission is to help dealers create a successful digital marketing strategy, personalize the consumer shopping journey, and maximize marketing ROI. 

These new and enhanced technologies can help dealers like you increase your consumer knowledge and sustain an advantage over the competition to win more deals in 2024.  

Schedule your demo for an in-depth look at these new solutions only being unveiled at this year’s NADA show.