Tag: Main Episode

In her first solo episode, Host Jade Terreberry, Senior Director of Strategic Planning for Autotrader and Kelley Blue Book takes you through the key predictions Jonathan Smoke, Chief Economist for Cox Automotive released for the automotive industry and breaks down what each of them means to Dealers, including what actions they should take in response to best prepare and strategize for increased success and profitability in 2025.

Featured Guest: Mike Tegtmeyer, AVP with Autotrader and Kelley Blue Book with Cox Automotive gives an inside look and top takeaways from the new From Click to Close Learning series, hosted alongside Dealer.com, which shows dealers the five steps you need to master in order to stay competitive, stand out to your ideal customer at their very first click during the automotive consumer buyer journey and fast-track to a close.

Featured Guest: Angela Drake, Director of Research and Market Intelligence with Cox Automotive gives a behind-the-scenes look at the new findings from the Evolving Consumer Study, which took a close look at those evolving behaviors and uncovered some key finding that are important for dealers, OEMs as well as the automotive industry plan and take pro-active actions on in order to have continued success on winning the sale.

Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Used Car Week stage in Arizona, discusses highlights from her keynote sharing the five key areas Dealers should focus on in the coming year if they are looking to capture more profits, scale their business, and capitalize on incremental revenue opportunities.

Featured Guests: David Lumpkin, Senior Director of Inside Business Development, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share what are likely outcomes and things dealers, and our industry need to face and prepare now that the election is over, representing a different view for Franchise, Independent, and OEMS, with a Sales and Fixed Ops perspective.

Featured Guests: Autotrader power couple, husband and wife Nathan and Christina Jordan, Client Success Managers for Autotrader & Kelley Blue Book, talk about what they’re seeing work across their top-performing clients when it comes to leads: how to stand out to your ideal customer, get the enhanced lead and convert to a close.

Featured Guest: Shaun “Niff” Kniffin, Retail Solutions Moderator and Consultant of NCM Solutions discusses the evolution of new car sales in the automotive industry over the past four years and reveals predictions for how it will change further outlining the steps dealers need to take to stay ahead of the curve in the coming year.

Featured Guests: Kirk Preiser, SVP of Business Development at LeadVantage and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, share what they’re seeing across their top-performing clients when it comes to successful lead handling. Learn the many advantages of using AI, but also some of the pitfalls and how to overcome them.

Featured Guest: Chrisey O’Hara – Vice President of Dealer Sales at Autotrader and Kelley Blue BookTM shares examples how dealers can move the needle for extra revenue opportunities, especially when competing on a national level with distance retailing.

Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers should be measuring their marketing effectiveness.