Featured Guest: Nathan Jordan, Client Success Manager with Autotrader shares what he’s seeing firsthand with his dealer partners on the true impact of sourcing and identifying leads correctly when it comes to your marketing ROI and strategy as well as overall dealership profitability.
Featured Guest: Chip Thomas – Chip Thomas Automotive Consultant & Sales Training. Just in time for Father’s Day… it’s a very special episode featuring host Jade Terreberry’s father! You’ll quickly see why he was the American Honda National Walkaround Champ, was featured in 6 Honda America videos as well as spent 41 years at Bill Gatton Honda-Nissan.
Featured Guest: David Lumpkin, Senior Director of Inside Business Development for Autotrader and Kelley Blue Book discussing the 7 major challenges that Independent Dealers face and the ways working now to not only overcome them, but the steps to take to build out a winning strategy to shift the unique Independent challenges into business and marketing opportunities.
Featured Guests: Carol Ottey-James, Sr. Manager of Market & Consumer Research with Cox Automotive gives a behind-the-scenes look at the new Power of Data study. Discover the key types of data Dealers use to manage, make decisions, and drive lifetime value today and how data can be used to generate more business.
Featured Guest: Jeff Flak, Director of Sales Effectiveness with Cox Automotive, breaks down how to easily and effectively utilize the data and insights you already have at your fingertips, to make better marketing and business decisions. By discovering gaps, you’ll learn how to develop strategies to overcome them. driving more opportunities and revenue.
Featured Guest: Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO discusses the
true effect both now, and in the future, the recent flood and hurricane natural disasters will have
on the automotive industry and what steps both dealers and consumers
should take in order to protect inventories, support the community, and successfully move
forward.
Featured Guest: Jimmy Douglas, Founder and CEO of Plug shares his deep EV expertise and forecasts around the past, present and future state of EV buyers and what shifts and changes dealers and the industry on a whole should be making in order to take advantage of a growing marketplace for both new and used EV vehicles.
Featured Guests: Marianne Johnson, Chief Product Officer at Cox Automotive and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, discuss how AI-driven tools are revolutionizing customer engagement, inventory management, marketing, and service operations for automotive dealers, enhancing profitability and efficiency.
Featured Guest: Brian Finklemeyer, Senior Director, Insights and Advisory with Cox Automotive shares the challenges currently facing automotive dealers, like rising inventories, higher interest rates, and affordability issues. Despite these “party crashers” impacting profitability, learn the strategies dealers can adopt to gain and protect revenue.
