Tag: Main Episode

Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and reveals what actions Dealers and the industry should take to adapt and expand your business and marketing efforts.

Featuring Noah Lee, John Lowery, Kevin Schmitt and Daniel Watts​

In this video, we dive into strategies for maximizing your inventory mix to boost profitability in today’s competitive market. This panel discussion features expert insights from Director of Product Consulting Noah Lee, plus Performance Managers John Lowery, Kevin Schmitt and Daniel Watts. ​

Key Topics Covered:​

• Challenges in Acquiring Used Inventory: With lease returns dwindling, discover how dealerships can stay competitive.​
• Data-Driven Strategies: Learn how to leverage data from Kelley Blue Book and other sources to optimize your inventory.​
• Efficiency Tips: From strategy pages to service drive appointments, find out how to make your team more efficient.​
• Integration of Tools: Explore how tools like vAuto, VinSolutions, and Xtime work together to streamline operations.​
• Merchandising Vehicles: Get tips on how to effectively merchandise vehicles from appraisal to sale.​
• Customer Engagement: Understand the importance of engaging customers through service appointments and equity campaigns.​

Join our Performance Managers as they share insights and practical tips to help you navigate the complexities of inventory management and drive success at your dealership.

Featured Guests: Kevin Frye, CMO of Jeff Wyler Automotive Family and Paulo da Silva VP of Operations for Cox Automotive Ecommerce give a behind the scenes look at the industry first milestone they accomplished and how this Ecommerce break-through will affect every dealer and OEM not just now, but for opportunities in the future.

Featured Guest: Vannesa Ton, Senior Director of Research and Intelligence with Cox Automotive gives a behind-the-scenes look at the new Path to EV Adoption Study and highlights the top takeaways that dealers and OEMs should be taking note of for demographic shifts, the next wave and increased consideration.

Featured Guests: George Nenni, Founder of Generations Digital and best selling Author, and Micah Tindor, Senior Director of Strategy for Kelley Blue Book ICO share some of the recent changes in GA4 and discuss the significance of what better tracking and analytics offers dealers, as well as the auto industry, in how it can help you make better marketing and business decisions.

Featuring Noah Lee, John Lowery, Kevin Schmitt and Ted Welpott. In this video, we focus on strategies to improve your Internet sales and adapt to the evolving market landscape. ​

Key Topics Covered:​

• Merchandising Best Practices: Learn the importance of a uniform process for trade appraisals, taking high-quality photos, and setting a strategic exit plan for each vehicle.​
• Effective Use of CRM: Discover how to maximize Internet leads using VIN Solutions, including understanding your sales process, engaging customers effectively, and using the right templates.​
• Customer Engagement: Understand the importance of personalized communication and how to trigger responses from potential buyers.​
• Leveraging Technology: Explore tools like Deal Central to provide customers with a transparent and interactive shopping experience, and how to use data to personalize follow-ups.​
• Market Pricing Strategies: Learn how to use vAuto to align your prices competitively while maximizing margins, based on market data and vehicle demand.​
• Performance Monitoring: Get insights on monitoring appointment performance, data collection, and the importance of a solid process for bringing customers back to the showroom.​

Join our Performance Managers as they share practical tips and insights to help you enhance your Internet sales strategy, engage more effectively with customers, and drive success in today’s competitive environment.​

Featuring Noah Lee, John Lowery, Daniel Watts, and Kevin Schmitt.​

In this panel discussion, our experts delve into effective strategies for re-engaging leads and maximizing customer lifetime value. ​

Key Topics Covered:​

• Cradle to Cradle Lifecycle: Learn how to keep customers engaged from their initial purchase through service and into their next vehicle purchase.​
• CRM Utilization: Discover how to leverage VinSolutions CRM and Automated Marketing Platform to automate follow-up processes for both lost and sold opportunities, ensuring continuous engagement.​
• Service Integration: Understand the importance of integrating service appointments and declined service follow-ups to re-engage customers and drive additional revenue.​
• Customer Relationship Management: Gain insights into maintaining strong relationships with customers through consistent and meaningful messages, both automated and personal.​
• Targeted Marketing: Learn how to combine first-party and third-party data to target potential customers more effectively and personalize their shopping experience.​

Join our panel of experts as they share practical tips and innovative strategies to help you re-engage leads, enhance customer relationships, and drive success in today’s competitive market.​

Featuring Noah Lee, John Lowery, Kevin Schmitt and Ted Welpott.​

Performance Managers share their key takeaways for effectively managing internet leads. Learn about the importance of knowing your process, setting aside time for business growth, and leveraging reports to identify and address issues. Discover how tools like VinSolutions, vAuto, Xtime, and Deal Central can help improve lead management and customer engagement. #PerformanceManagement #InternetLeads #AutoSales #VinSolutions #vAuto #Xtime #DealCentral​

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Featuring Noah Lee, John Lowery, Kevin Schmitt and Ted Welpott.​

Performance Managers share their best practices for re-engaging leads strategically. Discover how to improve data accuracy, monitor appointment performance, and implement effective Be-back strategies. #PerformanceManagement #AutoSales #VinSolutions #vAuto #Xtime #DealCentral

Featured Guest: Nathan Jordan, Client Success Manager with Autotrader shares what he’s seeing firsthand with his dealer partners on the true impact of sourcing and identifying leads correctly when it comes to your marketing ROI and strategy as well as overall dealership profitability.