Featured Guests: Autotrader power couple, husband and wife Nathan and Christina Jordan, Client Success Managers for Autotrader & Kelley Blue Book, talk about what they’re seeing work across their top-performing clients when it comes to leads: how to stand out to your ideal customer, get the enhanced lead and convert to a close.
Featured Guest: Shaun “Niff” Kniffin, Retail Solutions Moderator and Consultant of NCM Solutions discusses the evolution of new car sales in the automotive industry over the past four years and reveals predictions for how it will change further outlining the steps dealers need to take to stay ahead of the curve in the coming year.
Featured Guests: Kirk Preiser, SVP of Business Development at LeadVantage and Micah Tindor, Sr. Director of Strategy at Kelley Blue Book ICO, share what they’re seeing across their top-performing clients when it comes to successful lead handling. Learn the many advantages of using AI, but also some of the pitfalls and how to overcome them.
Featured Guest: Chrisey O’Hara – Vice President of Dealer Sales at Autotrader and Kelley Blue BookTM shares examples how dealers can move the needle for extra revenue opportunities, especially when competing on a national level with distance retailing.
Featured Guest: George Nenni – Founder Generations Digital and best-selling author of A Car Dealers Guide to Digital Marketing, Google Business Profile and Google Analytics discusses the modern way dealers should be measuring their marketing effectiveness.
Featured Guest: Owen Moon, Co-Founder of Fixed Ops Digital recently acquired by TradePending, shares both how and why today’s dealers should expand on their fixed ops marketing strategy as they close out the second half of this year to best showcase their services and stay in front of customers to drive more revenue.
Featured Guest: Micah Tindor, Senior Director of Strategic Planning for KBB ICO will discuss why it’s more important than ever to focus on selling the right car, to the right consumer, for the right price with a modern appraisal and acquisition strategy, so you don’t miss out on the complete profit picture and revenue opportunities.
Featured Guest: Greg Payne, Market and Customer Research Manager of Cox Automotive gives an inside look at the newly released key findings of the 2024 Consumer Market Update Study and reveals what actions Dealers and the industry should take to adapt and expand your business and marketing efforts.
Featured Guests: Kevin Frye, CMO of Jeff Wyler Automotive Family and Paulo da Silva VP of Operations for Cox Automotive Ecommerce give a behind the scenes look at the industry first milestone they accomplished and how this Ecommerce break-through will affect every dealer and OEM not just now, but for opportunities in the future.
Featured Guest: Vannesa Ton, Senior Director of Research and Intelligence with Cox Automotive gives a behind-the-scenes look at the new Path to EV Adoption Study and highlights the top takeaways that dealers and OEMs should be taking note of for demographic shifts, the next wave and increased consideration.
