Guest Expert: Jeff Flak, Director of Sales Effectiveness at Autotrader and Kelley Blue Book, shares insights and the advantages you can gain when leverage real-time data analytics to drive smarter business decisions such as enhanced customer satisfaction, boosted profitability. You’ll hear the new ways working to effectively manage dealership operations using nVision and other dashboards that help you make smarter spend decisions.
About Our Guest:
Jeff Flak
Director of Sales Effectiveness
Autotrader and Kelley Blue Book
Key Takeaways:
Real-Time Data Utilization: Hear how dashboards and tools like nVision provide real-time analytics to help dealers make quicker, more strategic decisions and the advantages when you use them to drive actions.
Market Share Analysis: Learn the importance of analyzing market share and how it can reveal opportunities to improve performance.
Enhanced Customer Experience: Understand how using data can create a seamless and transparent buying process, leading to higher customer satisfaction and better close rates, and the ways to do this successfully.
Operational Efficiency: Explore how different roles within a dealership can leverage nVision data to manage inventory, leads, and overall dealership operations more effectively.
Accountability and Adoption: Gain insights into how to drive adoption of real-time data tools within your organization and measure success through key performance indicators.
Timestamps
0:00 – 1:00
Introduction
Jade Terreberry and Jeff Flak discuss the main topic of the podcast.
1:00 – 2:29
Guest Introduction
Jade introduces Jeff Flak, Director of Sales Effectiveness at Autotrader and Kelley Blue Book, and highlights his previous appearance on the podcast.
2:29 – 3:16
Purpose of nVision
Jeff explains the purpose of nVision and its importance in providing real-time analytics to help dealers make informed decisions.
3:16 – 4:51
Connecting the Dots with Data
Jeff discusses how looking at your real-time data and dashboards like nVision help dealers connect the dots with data and make strategic decisions.
4:51 – 7:03
Benefits of Real-Time Data
Jade and Jeff talk about the benefits of using real-time data and its impact on dealership performance.
7:03 – 8:24
Cultural Shift in Dealerships
Discussion on the cultural shift needed in dealerships to adopt real-time data tools and what actions to take.
8:24 – 11:05
Effective Use Examples of nVision Data
Jeff provides examples of how different roles in a dealership can use reporting, data and the actions it tells you to take
11:05 – 12:44
Alignment and Common Goals
Discussion on the alignment and common goals achieved through a smarter spend strategy
12:44 – 13:57
Virtual Lot Performance
Jade and Jeff discuss the importance of virtual lot performance and its impact on physical lot sales – it’s your best indicator of what will happen.
13:57 – 16:13
Enhancing Customer Experience
Jeff explains the importance of enhancing the customer experience and ways to improve close rates.
16:13 – 18:49
Driving Adoption and Measuring Success
Final discussion on driving adoption of real-time data tools and measuring success within dealerships.