Roadmap to Dealership Success

Three Steps to Set Your Dealership Up For Success

You’re on a quest to deliver the ultimate customer experience. But, the path to success is full of twists and turns—and even roadblocks. If your dealership doesn’t have the right technology, top talent, and the best support in place, you simply can’t deliver the best experience. Fortunately, Dealertrack DMS and the teams at Hireology and Netchex have designed a roadmap that brings all three together. These industry-exclusive integrations offer a powerhouse of connected technologies for your dealership.

Follow along in the visual guide below to see how all three work to bring your dealership the best in cloud-based DMS technology, strategic human capital management, and payroll optimization.

 

 

Why the Employee Experience is the Most Important Onboarding Consideration

BY: CHELSEA VERSTEGEN

This article is authored by our partners at Hireology, the automotive experts providing HR Solutions for Dealertrack DMS.

Focusing on your employee experience during onboarding keeps employees engaged and sets them up for long term success. During difficult times of economic and personal turmoil — such as a global pandemic that’s turned the world upside down — this approach becomes all the more essential.

Now more than ever, your team members need to feel supported. New employees rely on their onboarding experience to set them up for success in their daily roles, but also expect a sense of welcoming at their workplace, even if they are remote.

The first 90 days of the employment lifecycle is the most important, and poor onboarding can result in high turnover, which can present an incredibly large financial burden on your dealership. Replacing an employee can cost anywhere from 100-300% of the individual’s salary.

Adam Robinson, Hireology’s CEO and Co-founder, knows that an employee-first approach is what makes a business successful. “People are your product, and it’s not possible to win without that being true,” said Adam. Here are some tips on ramping up your employee experience in onboarding and beyond.

69% of employees that receive effective onboarding are more likely to stay with an employer for at least three years, so delivering a quality onboarding experience has the ability to impact your business for years to come. Here’s how to ensure your onboarding process puts your employees first.

Start Before Day One

Just because your new hire isn’t yet in your office doesn’t mean you can’t begin the onboarding process. You want the experience when they are physically in-person to be as engaging as possible, so send their paperwork and tax forms ahead of time. Digital paperwork also helps your HR team keep track of each document much easier — especially with a hiring platform like Hireology that integrates with your other HR platforms like your payroll and scheduling software, which eliminates the need for manual re-entry.

Give New Hires a Warm Welcome

It’s an intimidating time to start a new job, especially in remote roles, so make sure your team makes new hires feel as welcome as possible. Announce their arrival in all-company meetings, instruct team members to reach out for some one-on-one time for getting to know each other, and give them some personalized company merchandise like a shirt, hat, or water bottle that they can sport with pride. This will put your new employee at ease and show them that they’ve made the right decision in coming to work at your dealership.

Keep the Onboarding Process Engaging

Hours upon hours of dull presentations won’t keep anyone’s attention for long, so in order to make onboarding as engaging as possible, you’ve got to switch it up. Have different employees host different sessions, create interactive periods or “Ask me Anything” sessions with your executive team, or host a new hire lunch with individuals from different departments.

Encourage interaction as much as possible, and make sure to cover all the fun parts about your company, too. Cover what makes your company great in a normal world and the craziness that is 2020 — showcase any initiatives your dealership has done to keep your team connected or any above and beyond efforts you’ve done this year.

Set Up Check-ins

Have managers set up time to check-in with new employees throughout their first few weeks. This will give new hires the opportunity to give feedback on their onboarding progress, as well as ask any lingering questions they may have. There’s a lot to learn in the first few weeks of onboarding, so making sure the content is sticking is an important step to ensuring your employees are set up for success.

LinkedIn holds hiring managers accountable for the continuation of onboarding efforts beyond a new hire’s first day, so take a page out of their onboarding book and require your managers to continue the check in process throughout the employee lifecycle.

Demonstrating to your employees that they are your most critical business asset will keep them from jumping ship, and the perfect time to start is during their onboarding process. Hireology was designed to transform the way retail automotive dealerships hire and onboard their team. If you’re interested in learning more about Hireology’s people-first strategy to hiring and onboarding, you can schedule a free demo here.

Join us at Cox Automotive Experience — Reserve your spot today — and be surprised by what you can accomplish with the partners.

About the author

About the authorChelsea is a content strategist at Hireology. She moved to Chicago from Texas in 2017, and has since worked in content creation roles at other SaaS companies with the intention of creating thoughtful, industry leading materials. Chelsea attended Texas State University with a major in Journalism and a minor in English.

5 Ways to Help Your Team Adapt to Digital Processes

By: Chelsea Verstegen

This article is authored by our partners at Hireology, the automotive experts providing HR Solutions for Dealertrack DMS. 

Implementing new technology happens frequently in dealerships — especially in 2020. Technology platforms have the opportunity to boost employee engagement, streamline daily processes, and save your dealership time and money.

This year, many technology investments have been made to help teams do their jobs safely and efficiently. But, without proper training, they can have adverse effects on employee productivity.

Ensuring your team understands the ins and outs of your products is a necessary step in your company onboarding and training. The same should be required for any new digital purchase. Here are some ways you can help your team transition to digital processes at your dealership.

Make Sure Your Technology is Teachable

Before making a technology transition, think about the adoption of the product. Does it integrate with your existing platforms? Does it need special equipment (Mac vs PC or mobile vs tablets) to run effectively? Does it fit into your team’s current workflow or will it make their job more difficult? And, most importantly, are there others in the retail automotive industry using this technology and will it be easy to teach your team?

Without running through these questions, you risk wasting valuable time and money on a product that will only hinder your team’s performance, so be mindful as you try out new products.

Share Value Propositions with Employees

Make sure your employees know why you chose to purchase new technology. Share with them why your investment was made, talk about competitors that you considered, and detail what made you ultimately make your decision.

You can even involve your team members that will work most closely with the product in the decision making process — they’ll be able to give you great insight into pain points in your current process.

Ultimately, you want your team to understand the impact that each individual has on your ROI, so explaining why a product was purchased to help them achieve that goal will show them they are valued.

Incorporate Tech Training into Your Onboarding

The onboarding process is a time to get to know your new employees and provide them with insight and training to do their job while representing the high standards of your dealership. But it’s also essential to use the onboarding process to get new hires up to speed on how to utilize your various digital platforms to their advantage.

With each new advancement or product rollout, make sure you update your onboarding to include training on it. Make your training comprehensive and detailed so your HR team isn’t bogged down with too many follow-up questions.

Provide Training for Tenured Employees

Make sure all your employees know how to properly use your technology stack — even those that have been with your dealership for a while. New product features can be covered in monthly or quarterly product training sessions to provide employees with a greater understanding of your digital investments.

Ask that managers check in with their team to make sure any questions are addressed and that everyone feels comfortable with their knowledge base on new and existing technology. Use feedback from these conversations to guide your future training sessions.

Incentivise Using Digital Products

There may be some team members that are not used to technology driving their day-to-day, so they may be a harder sell when it comes to the implementation of new digital practices. Create an incentive program that rewards those who adopt the new technology, or try making technological training part of employee bonus or career advancement requirements. This will motivate your employees to learn new skills and give them targets to track their progress.

The right technology platforms have the potential to transform the daily processes at your dealership, but without careful consideration, comprehensive training, and ongoing motivation, your investment could fall flat. Set your team, new and old, up for success with thorough training on new technologies to guarantee positive ROI.

Interested in learning how Hireology can help you take your hiring process digital? You can schedule a free demo here.

Join us at Cox Automotive Experience — Reserve your spot today — and be surprised by what you can accomplish with the partners.
About the author

About the authorChelsea is a content strategist at Hireology. She moved to Chicago from Texas in 2017, and has since worked in content creation roles at other SaaS companies with the intention of creating thoughtful, industry leading materials. Chelsea attended Texas State University with a major in Journalism and a minor in English.