How eContracting Works with Aftermarket Products

Aftermarket sales are an important part of the deal process, but sometimes there is confusion about how eContracting figures in.

For each aftermarket product, there are two types of contracts: one with the aftermarket provider and another that becomes part of the lending package submitted digitally to lenders. A complete eContracting solution should give your dealership the ability to create and digitally submit both.

Let’s take a closer look at the two types of contracts.

Service contracts submitted to aftermarket providers

Aftermarket or F&I offerings include protection products for the consumer such as Guaranteed Asset Protection (GAP) waivers, debt cancellation agreements, service contracts, extended warranties, roadside assistance agreements and maintenance agreements, and other vehicle protection products such as paint corrosion warranties or tire repair warranties. These products are offered by a wide variety of providers, so it’s possible that a deal that involves more than one aftermarket add-on will require contracts with multiple providers.

When a car buyer chooses an aftermarket product with their vehicle purchase, here’s how each service contract is digitally created:

  1. The system receives an accurate price quote and rating for a protection product from the aftermarket provider and generates the aftermarket provider contract.
  2. Depending on the aftermarket provider, this contract may be able to be electronically signed by the car buyer.
  3. The aftermarket provider receives deal data directly so they can initiate the coverage for the car buyer.
  4. In turn, the aftermarket provider generates an aftermarket sales contract for the dealership that becomes part of the funding package.

When a dealer rates a contract from an aftermarket provider, it’s a similar process to verifying vehicle purchase contracts. Both processes ultimately produce data that is used to create documents for the finance portion of the deal.

Sales contracts submitted to lenders

The resulting aftermarket eContracts are individual retail installment sales contracts that are handled by the lender in a comparable way to the eContract for the sale of the vehicle.

Although these aftermarket sales contracts are separate from the vehicle purchase contract, it’s ideal to be able to include them all in the funding package that is electronically submitted to the lender. Being able to submit a single, complete funding package helps ensure quick processing and fast funding for the entire transaction.

Digital solutions across the board

To maximize convenience and efficiency, look for a solution that enables you to handle all aspects of the aftermarket process in one platform, including:

  • Presenting aftermarket products
  • Allowing customers to make their selections
  • Generating electronic contracts to be sent to the aftermarket providers
  • Electronically sending the aftermarket contract(s) to lenders.

With an all-digital process, you should be able to calculate the payment for the customer including aftermarket products and store the documents within a single deal jacket, with no need to log into another system.

Click to find out how Digital Contracting with Dealertrack uniFI provides eContracting for your entire deal.

Improving F&I Processes to Meet Changing Customer Expectations

66% of car shoppers are more likely to buy from a dealership with their preferred experience, but less than 1% of car buyers like the current car buying process, according to Autotrader’s Car Buyer of the Future Study. To give customers their preferred experience, dealerships must meet the changing expectations of today’s car buyers.

To create a desirable customer experience, dealers need to create real value for customers while also striving to speed up the F&I process. In a recent Automotive News webinar, Jason Barrie, Vice President and General Manager of Dealertrack F&I, Dealer, teamed up with Kevin Cook, General Manager of Straub Automotive, to talk to adjust the F&I process to streamline workflow and create value for customers.

Kevin knows firsthand how improving customer experience can boost bottom line. When Straub Automotive noticed their customers’ expectations shifting, they decided to switch to a new technology solution that would enable an improved customer experience: Dealertrack eMenu for iPad®.

“Our goal was to take the fear out of F&I,” Kevin said.

Though many dealerships like Straub Automotive see customers approaching F&I with fear, customers still value making a deal in person. In fact, 89% of customers want to sign their final documents at the dealership, according to the Cox Automotive Future of Digital Retailing study. The problem is that F&I has traditionally been a very paper-based activity, which runs counter to the preferences of most internet-savvy customers.

Before switching to Dealertrack eMenu for iPad®, Straub Automotive used non-interactive video tool to aid in the F&I presentation process. With eMenu for iPad®, the dealership was able to shift to a more digital, interactive and personal F&I experience, and F&I profitability quickly increased.

“We introduced the process to the customer and immediately saw about a $150 lift in F&I profitability per car sale, and we knew we were onto something,” Kevin said.

Over the past two years, Straub Automotive has put the eMenu for iPad® mobile technology at the core of their F&I process, reaching 100% utilization by sales and F&I staff. This has resulted in up to 60% penetration on GAP Insurance and an average of $400 additional profit per deal. With one of their dealerships, Cook and his team had initially thought that a 40-50% penetration for service contracts was a good goal, but today they are seeing 75-80%.

To learn more about how to adjust your F&I processes to improve profitability, visit go.dealertrack.com/4ways, and listen to Jason and Kevin’s Automotive News webinar.

Success Story: Straub Automotive

Superior customer experience is at the core of West Virginia dealer group Straub Automotive. In fact, the four-store group boasts high CSI scores, multiple Honda President’s Awards and two Nissan Awards of Excellence. So as customer expectations began to change, Straub Automotive knew their processes had to change with them.

One area of customer experience the dealership knew could use improvements was the F&I menu presentation. Straub had been using an aftermarket product presentation video that wasn’t integrated with the menu presentation, leaving customers with a slow, unengaging experience.

To improve efficiency for the F&I team and improve customer experience, Straub Automotive turned to Dealertrack eMenu for iPad®.

Almost immediately after implementing the new mobile technology in the dealership, F&I profitability rose: an average of $150 in additional F&I profit per deal. Watch the video below to hear more about Straub’s success using this mobile menu selling technology.

Watch Straub Automotive’s success story.

Want to learn more about how to align your F&I processes with customer expectations? Join Straub Automotive’s Kevin Cook and Dealertrack’s Jason Barrie for a FREE webinar on the topic. Register here!

May the 4th (and Force) Be With You: Four Ways Auto Retail is Kind of Like Star Wars

There may not be light sabers involved (one hopes), but when it comes to Star Wars and the technology that drives auto retail, we can make a few fun comparables.

After all, the last thing any sales manager or dealership controller wants is to get stuck on a virtual outpost, searching for solutions like a desert scavenger. The sunset might be nice, but that outpost is no place to find cutting-edge workflow technology. So in the spirit of the day, and the pursuit of connected retail, here are four ways auto retail technology is (kind of) like Star Wars:

1. Jumping to light speed is like using Accelerated Title.

When it comes to title release, Accelerated Title gets you from start to finish 70 percent faster than the industry standard* — a time that’s sure to be quicker than any old Imperial TIE fighter. It’s technology that streamlines payoff quoting, release, and even tracking and reporting.

2. Using the force is like integrating F&I Compliance into your workflow.

It’s so much a part of process that you barely notice it’s there…until you need it. Then it becomes a powerful way to protect and defend your dealership from ID fraud, potential audits, and more.

3. Droids are a symbol of advanced technology – with a smart human touch.

The concept is like our Menu Selling solution: technology that helps build engagement and improve the aftermarket experience. F&I products like GAP, warranty and maintenance options are presented in a friendly and consultative way — thanks to the use of personal technology.

4. Sometimes, what you need is a simple, fast, and effective Podracer to get the job done.

More than that will slow things down, when the most important thing is a fast and efficient finish. Keep that in mind when it comes to your Reg & Title operation. Simple and powerful functionality such as an accurate calculation of taxes and fees, as well as automated error-checking, help ensure that this final step in the process meets the customer’s expectations.