Tag: Easy to Use

A Technology Partner That Won’t Hold You Back

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Technology should propel your dealership forward, not hold it back. Too often, however, new tools are so complex, so hard to learn, and so slow to provide support that they actually do more harm than good. DMS platforms have earned this exact reputation—that of a technology tool that brings businesses down rather than bolstering their success.

For a tool so central to your dealership’s operation, that level of performance is entirely unacceptable. Dealertrack DMS is different, as demonstrated by the experiences of the dealers in this video, all of whom found Dealertrack to be easy to use and easy to learn—even for new hires and legacy teammates. And, because the company provides a level of product support that is unmatched in the industry, Dealertrack is as easy to work with as it is to operate.

Efficient Connections and Smooth Conversions

In today’s connected world, technologies must be evaluated for their ability to integrate with other tools. Switching to an open platform allows for natural connections and easy integrations with a wide variety of third-party platforms. When you work with an open and transparent DMS partner who works easily with the vendors of your choice, you can reduce the costly integration fees other providers charge. Still though, no matter how well it connects with your other tools, switching to a new DMS can be nerve-racking. Most of the dealers that switch to Dealertrack, find the transition to be smooth and surprisingly seamless.

Easy-to-Use Interface

Your DMS touches every department and every process within your dealership. So any effort spent working on – or working around – your DMS is energy that could have been used to build up your business. Dealertrack DMS is rated the #1 easiest-to-use dealer management system, so your team can put more of their energy and effort toward things that actually make a difference. Because it’s so easy to use, dealerships that make the switch reach full productivity faster. And, because new hires pick up the system so easily, you’ll never have to make a hiring or retention decision based on DMS experience again. Instead, all of your team members – from the newest to the longest-tenured – will be taking advantage of its powerful capabilities.

Technology holds the promise of productivity, powerful processes, and more profit—but not all tools actually deliver on that promise. Technologies that are hard to learn, hard to use, and hard to troubleshoot can actually hold your business back. As the easiest-to-learn, easiest-to-use DMS in the industry, Dealertrack DMS delivers on its promise to make your business better.

READY TO LEARN MORE? VISIT HTTPS://US.DEALERTRACK.COM/DMS/ AND GET A DMS THAT DOESN’T HOLD YOU BACK.

The Business Benefits of Easy-to-Use Technology

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Retail technology changes fast. As car shoppers continue to evolve their preferences, they increase their demands for dealerships to keep up. Despite the pace of change and the pressure from consumers, many dealers aren’t in a rush to refresh their old technologies—especially their Dealer Management System. After all, change is difficult and many dealership employees aren’t excited about having to learn new tools, systems, and processes.

Hanging onto old, outdated DMS platforms may be a common practice among dealerships, but it doesn’t make much business sense. When dealerships refuse to evolve, they lose ground to their competitors and they risk losing customers who expect a more modern, technology-assisted buying experience. And, with new, easy-to-learn technology tools, the cost of making a change has gone down drastically. Consider the following important impacts of implementing easy-to-learn technologies at your dealership.

Onboard New Employees Faster

Onboarding is an important process at every dealership, but the process of getting new employees up to speed can distract from revenue-generating activities. One recent study suggested that it can take up to eight months for fresh new hires to reach peak productivity. When your DMS is easy to use and easy to learn, your new hires get up to speed faster and more efficiently.

Hire For the Skills You Want

When your dealership runs on a difficult-to-learn DMS, it becomes necessary to hire employees based on their past DMS experience. In fact, candidates with prior DMS experience often edge out better candidates that don’t have a history with your difficult DMS platform. Unfortunately, eliminating impressive job candidates is not a good formula for customer satisfaction. When your DMS is easy to use and easy to learn, you can hire candidates that will fit your culture and care for your customers.

Develop Your Engaged Employees
In today’s job market, the very best employees aren’t just looking for a job. Instead, many young digital natives are looking to develop new skills while advancing their careers. To attract and retain them at your dealership, you’ll need to offer lots of opportunities for professional development. In fact, a surprising 87% of millennials listed professional development as even more important to their job search than time off and compensation. An easy-to-learn DMS offers endless opportunities for continued learning and a community they can turn to in order to develop new skills.

Technology change—especially DMS transitions—can be difficult, but holding on to old, outdated tools is harmful to customer experience and dealership profitability. An easy-to-learn DMS helps you hire better employees, onboard them more quickly, then keep them engaged with ongoing educational opportunities. Watch the video below to learn more about the business benefits of an easy-to-learn DMS.