Tag: Easy to Learn

The Business Benefits of Easy-to-Use Technology

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Retail technology changes fast. As car shoppers continue to evolve their preferences, they increase their demands for dealerships to keep up. Despite the pace of change and the pressure from consumers, many dealers aren’t in a rush to refresh their old technologies—especially their Dealer Management System. After all, change is difficult and many dealership employees aren’t excited about having to learn new tools, systems, and processes.

Hanging onto old, outdated DMS platforms may be a common practice among dealerships, but it doesn’t make much business sense. When dealerships refuse to evolve, they lose ground to their competitors and they risk losing customers who expect a more modern, technology-assisted buying experience. And, with new, easy-to-learn technology tools, the cost of making a change has gone down drastically. Consider the following important impacts of implementing easy-to-learn technologies at your dealership.

Onboard New Employees Faster

Onboarding is an important process at every dealership, but the process of getting new employees up to speed can distract from revenue-generating activities. One recent study suggested that it can take up to eight months for fresh new hires to reach peak productivity. When your DMS is easy to use and easy to learn, your new hires get up to speed faster and more efficiently.

Hire For the Skills You Want

When your dealership runs on a difficult-to-learn DMS, it becomes necessary to hire employees based on their past DMS experience. In fact, candidates with prior DMS experience often edge out better candidates that don’t have a history with your difficult DMS platform. Unfortunately, eliminating impressive job candidates is not a good formula for customer satisfaction. When your DMS is easy to use and easy to learn, you can hire candidates that will fit your culture and care for your customers.

Develop Your Engaged Employees
In today’s job market, the very best employees aren’t just looking for a job. Instead, many young digital natives are looking to develop new skills while advancing their careers. To attract and retain them at your dealership, you’ll need to offer lots of opportunities for professional development. In fact, a surprising 87% of millennials listed professional development as even more important to their job search than time off and compensation. An easy-to-learn DMS offers endless opportunities for continued learning and a community they can turn to in order to develop new skills.

Technology change—especially DMS transitions—can be difficult, but holding on to old, outdated tools is harmful to customer experience and dealership profitability. An easy-to-learn DMS helps you hire better employees, onboard them more quickly, then keep them engaged with ongoing educational opportunities. Watch the video below to learn more about the business benefits of an easy-to-learn DMS.

3 Ways Easy-to-Learn Technology is Good For Your Business

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Technology changes every day and, often, businesses have a difficult time keeping up. When your dealership falls behind the technology curve, it’s painfully obvious. Auto dealers, famously, tend to hang onto old technology. While staying put and “making do” with outdated technology is very common, it doesn’t have to be that way. Adopting a Dealer Management System (DMS) that is designed to be easy-to-learn is good for you, your business, and your team. Here are three surprising impacts of implementing easy-to-learn technology at your dealership.

Faster Onboarding Time

According to one study, it can take up to eight months for your fresh new hires to reach productivity. How many lost sales are walking out the door during that time frame? When your dealership runs on a DMS that is easier to dive into, more intuitive, and that doesn’t require endless memorization, you can rest assured that your team can go from “personnel to professional,” faster.

Hire for the Skills You Want

Dealership turnover reached an overall high at 46% recently, causing many employers to hire based solely on DMS experience to reduce the amount of training required. The problem? Your customer experience will begin to suffer if your staff is chosen based on a skillset that has nothing to do with them. However, bringing in an employee who matches the culture of your dealership, who can learn your DMS, and who is likely to grow with your team in the long term, is a valuable asset.

Engaged Employees Want to be Developed

The workforce is changing as more millennials enter the job market every year. This group of smart, digital natives are eager to learn and happy to work in an exciting industry. And at the top of their list of needs? You guessed it: professional development. In fact, 87% of millennials cited professional development as their top need—above time off and compensation—when looking for a career. If your DMS doesn’t offer continued learning options and a community where they can continue to develop their skills, you will lose them.

While choosing a new DMS is certainly a big decision, finding one that your team can learn without a struggle can help everyone in so many ways. Your new hires can quickly get up-to-speed faster while your hiring managers can recruit for the skills that match your company’s mission and goals. Plus, as your sales people, managers, and team members become more engaged, everyone wins. Watch the video below to see how an easy-to-learn DMS made the decision even easier for these real-life dealerships.