Tag: Digital Marketing Strategy

Cox Automotive Channel Intelligence

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Channel Intelligence uses Cox Automotive’s vast consumer dataset to provide tailored recommendations for automotive advertising to targeted audiences.

How does Channel Intelligence work?

By analyzing consumer behaviors, our advanced machine-learning algorithm identifies the most effective advertising channels. This personalized approach optimizes channel performance, resulting in more leads and cost efficiencies. By reallocating advertising funds based on recommendations, businesses can maximize marketing efforts and achieve better results, reducing the need for ineffective strategies.

Interested in learning more? Have a look at our Channel Intelligence infographic:

Digital Marketing Essentials in 2022 and Beyond

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2022 is a critical and transformative year for auto dealer marketing. For the first time in 20 years, the industry is experiencing a dramatic shift. The way dealers advertise to consumers is fundamentally changing in light of new trends to protect consumer privacy. And most dealers are scrambling to find the right balance between preserving marketing capabilities and operating within these new consumer protection practices.  

Bob George, AVP of Products at Dealer.com, recently teamed up with Automotive News to host a webinar all about auto digital marketing in 2022 and beyond. Specifically, he discussed how dealers can maximize their marketing results and better understand consumer privacy trends, while also answering several common dealership questions, including:  

  • What does it mean to advertise in a “cookie-less” landscape?  
  • What are first-party data solutions and how can dealers activate them?  
  • How can dealers continue to deliver consumer-first, connected shopping experiences?  

Watch the webinar to see how your dealership can prepare for impending changes and leverage new opportunities to personalize your automotive marketing and stay a step ahead of the competition in a new auto advertising landscape.  

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