The business of selling cars is complex. Technology solutions were supposed to streamline and simplify the process so your team could focus on what you do best: serve your customers. But, as dealerships began adopting technology at a rapid pace, their investments haven’t always served them back.
According to our research, dealerships now run on average of 6.8 technology systems just to make it through the day. At this rate, it’s important to take a minute and ensure that the technology you’ve invested in is returning the favor. Watch the video below to get an end-to-end view of Dealertrack DMS and the goal of a dealer management system right-sized for your dealership.
Then, dive into the actual study, the Dealers’ Digital Ecosystem, and determine whether or not your technology is helping, or hindering, your goals.
