Integrated Solutions: A DMS That Does More

As more and more of the car-buying process moves online, dealerships across the country are demanding more from the technology solutions that drive their business. According to a 2020 Cox Automotive COVID-19 Dealer Impact Study, more than 70% of consumers are completing part of the buying process online. With so much riding on how well your technology runs, one this clear: your DMS has big shoes to fill. So it’s a no brainer that a DMS that integrates solutions and speeds up efficiencies is helping dealers meet that demand.

“We used to have to custom report or hand- create reports. And now we can just click download and five minutes later we’re onto the next task. If I had to guess, we won back three to four labor days in a month.” – Bryan Baer, General Manager Budd Baer Auto Group

When Manual Processes Slow You Down

Every dealership deals with custom—and often complex—reporting. For Budd Baer Auto Group, some reports were taking up so much of his accounting team’s bandwidth that General Manager Bryan Baer would often step in and take on the complicated algorithms himself. But, in early 2020, Dealertrack DMS partnered with Netchex to deliver an advanced Payroll solution that integrated through the DMS software directly, and Budd Baer Auto Group was one of the first franchise groups to test it out. The results were pretty clear. By delivering process improvements across the entire human resources team and advanced, accurate reporting, the dealership was able to win back significant time. “We used to have to custom report or hand- create reports. And now we can just click download and five minutes later we’re onto the next task.” Bryan Baer explains. “If I had to guess, we won back three to four labor days in a month.”

Integrated Solutions Are the Key to Going Digital

Dealers looking to meet the needs of today’s challenging market know that reliance on technology is a given. But, tech-savvy dealers are demanding their vendors do more of the heavy lifting. If your technology doesn’t play well with others, you’re going to have a problem. That’s likely because the average automotive transaction now requires seven different software solutions just to complete a sale. It’s so significant, it’s one of the top reasons dealers are making the move. “What I like best (about Dealertrack DMS) is it integrates with all the other Cox Automotive products that we use.” explains Chad Kirchhoff, Director of Operations at Tom Wood Automotive Group. “We have Dealer.com, we have vin solutions, we have vAuto, and the other products that we have from them, they’ll now integrate seamlessly behind the scenes so we won’t have the ‘back and forth’ between the DMS and a third party system.”

The Stakes Have Never Been Higher

The move to a more digital and streamlined workflow for dealers has been spurred by recent events in 2020. With many dealers working with reduced or remote staff, the demand for technology that improved the sales process and built a better customer experience was paramount. As Mandi Fang, VP of Back Office and Fixed Ops for Dealertrack DMS recently stated, “Time is money and the stakes have never been higher for dealers to optimize their workflows.” By working with technology vendors to provide best-in-class integrated solutions, it appears that our partners in the automotive industry are fighting back against the challenges they are facing. Mandi Fang explains, “The new Dealertrack DMS integrations ensure dealers are getting the support they need to eliminate inefficiencies and navigate the uncertainty of the current environment.”

A DMS that does more—by offering integrated solutions that drive improved processes and efficiencies—is a DMS that delivers. Start demanding more from your technology. Read Budd Baer Auto Group’s full story and learn about Payroll powered by Netchex.

 

Beyond The Contract

Finding the right technology partner for your dealership takes more than a solid contract or a good deal to secure your trust. When it comes to choosing the right Dealer Management System (DMS), you deserve a partner, not just another provider. Here’s what you should expect from your DMS partner when you go beyond the contract.

Discover more from your technology investment

Signing a contract can feel like a serious investment—and it is. Yet, often for dealers, before the ink is dry, the relationship between your DMS provider is out of sight and out of mind. A truly vested partnership should help you and your team uncover the true value of your technology investment. Learning a new system has the potential to help your team uncover more productive process improvements, learn new ways of analyzing data, and change the way your business operates.

Partnering with true experts

Getting advice from your vendors in the past has probably felt like a sales pitch. And those “trusted experts” have probably had their own sales goals to meet. What if your new DMS partner came with a team of industry pros, with real field experience, who had your goals, values, and aspirations in mind? Partnering with Performance Managers is like having a trusted advocate in your corner to help level-up your goal-setting game. After all, when our partners do well, it makes everyone look good.

Trust and transparency are the new customer service model

Your dealership goes a long way to deliver top notch customer service to your buyers. So you’d expect nothing less from your partners, right? Then why do so many dealerships tolerate customer service that fails to meet the needs of their team before, during, and (especially) after a technology transition? With the introduction of DMS 360, our DMS users have access to an online community of peers for faster problem-solving that delivers a new level of transparency.

Choosing a new DMS is the first step, but discovering a true partner who can help ease the pain of a transition to your new, improved DMS and deliver better customer service is the future of dealership technology. Learn from real-world dealers, like you, who have made the transition by watching the video below.

 

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Our Partners Are Doing Amazing Things In The Auto Industry

When it comes to choosing the right vendor, automotive dealerships have a big decision to make. Matching a technology to meet your needs is only one part of the process. Dealers have to consider the bigger picture, including onboarding new hires long after the transition to a new platform takes place, ongoing training and learning options, and client support and guidance. Really, it comes down to selecting a partner, not just a provider.

See how our partners are mastering the automotive industry, every day. And hear how making the move to a DMS partner vested in their continued success makes a big difference.

Beyer Auto Group | Bringing Data Together

“With Dealertrack, I’ve got all the information I need accessible on a mobile device, on an iPad; anywhere that I go, I can see what’s happening with all our stores. “

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Sisbarro Dealership | Unparalleled Support

“If you’re not with Dealertrack, it’s only because you haven’t tried it. The system and the people are phenomenal, and they actually do what they say they are going to do. You can’t get that anywhere else.”

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Todd Wenzel Automotive Group | Improved Process & Efficiencies

“Dealertrack’s DMS has put us in a position to handle things both in the present and prepare for the future, whether it’s improving our processes now or acquiring more dealerships in the future.”

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Three Success Factors for a Smooth DMS Install

Changing technology at your automotive dealership has the potential to disrupt your day-to-day workflow, wreak havoc on morale, and halt sales with unknown amounts of “downtime.” In short, it’s not a light decision. But, finding the right Dealer Management System (DMS) is worth it in the long run. Fortunately, Dealertrack DMS installs 40 dealership’s a month with a trusted, professional team of experts. And we build on everything we do with feedback from our partners by establishing long-lasting relationships with the dealerships who grow with us. Just check out these success stories from three outstanding dealers and discover three success factors for a smooth installation at your dealership:

Standardizing Your Processes.

As dealerships grow and expand, acquisitions are common. Yet, bringing a new dealership into your business group often includes adopting old, legacy software systems, unique processes, and dramatically different management styles. When Goode Motor Group began growing rapidly, they needed to find a single, easy-to-use DMS provider they could rely on. With Dealertrack’s proven record for fast, easy transitions, staying on one DMS system company-wide, and across all locations, made analyzing data, training staff, and optimizing their growth plan much easier.

Read about Goode Motor Group’s success here.

Partners. Not Vendors.

When it comes to something as significant as switching your dealership to a new DMS, your provider should be as invested as you are. When Crestmont Cadillac made the switch to Dealertrack from their former provider of 35 years, the anxiety about the change was understandable. Building trust is no easy factor, but having a project champion—someone who believes in the change and communicates the mission from the top of the organization, down—can make a big difference. On Dealertrack’s end, the installation team was committed to being on-site for five full weeks prior to the change to ensure that each team member had the training needed to feel confident and comfortable.

Watch Crestmont Cadillac’s story here.

Ongoing Support.

Upgrading your DMS system has many powerful benefits, including faster access to data, integrated and open systems, and an easy-to-use interface. While these were among the top reasons for Bob Smith Toyota to partner with Dealertrack, the ongoing customer support has been the most important factor in the partnership. Since technology is constantly changing—just like the automotive industry—having a partner available to guide new team members, enlist training services, and build best-practices for the dealership has been invaluable.

See why Bob Smith Toyota uses Dealertrack here.

Dealers have many factors to consider before, during, and after a DMS switch. But, finding a forward-thinking technology provider who helps your team build better processes, offers ongoing support, and becomes a trusted partner will enable a smoother transition from beginning to end.