Featured Guest: Bethany Johnson, Director of Strategic Planning for vAuto live from the Digital Dealer stage in Las Vegas discussed her session “Don’t Let Historic New Vehicle Troubles Haunt You Today” that shared why and how to move away from a one-size-fits-all approach to pricing and promoting cars and instead adopt a variable strategy that’s more focused on the market and flexible to changes.
Tag: Bonus Episode
Live from Digital Dealer: Overcoming the Three Big Data Challenges
Featured Guest: Rob DeGeorge, Director of Product Consulting for VinSolutions live from the Digital Dealer stage in Las Vegas discussed his session “Overcome Three of the Biggest Data Challenges,” mapping out actionable next steps for improving processes with omnichannel experiences, intelligent automation and predictive insights throughout your dealership operations to drive results.
Live from Digital Dealer: How to Bring Your Marketing to Life
Featured Guest: Noah Lee, Director of Product Consulting at Cox Automotive live from the Digital Dealer stage in Las Vegas discussed and shared some of the highlights from their keynote session, 4 Ways to Attract Shoppers Before They Even Submit a Lead, highlighting the new ways to digitally bringing your brand and marketing to life to capture more business.
Olympics Fever: Going for the Gold in Automotive Sales, Business and Life
Back by popular demand… Guest Chip Thomas, Master Sales Trainer & Principal Consultant as well as Jade’s father! With Olympics fever happening across the USA and the world, hear what Chip and Jade had to share on how to win the gold in today’s times when it comes to automotive sales, reaching your goals, and planning for success in both business and in life.
Protect Your Dealership: Cybersecurity Threats are Real and Here
See what Darryn Persaud, CMO of Comply.law, had to say around the hot topics on consumer data compliance, cyber threats and the steps to take to minimize risks.
Metrics that Matter: The True Impact of Measuring Your Advertising and Marketing
Featured Guest: Chris Kerr – Chief Revenue Officer, Clarivoy shares examples of how dealers can develop a measurement and value strategy in their marketing efforts to deliver insights that will drive actions to help dealers sell more cars and maximize ROI.
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Fixed Ops and Marketing
Featured Guests: Micah Tindor, Senior Director of Strategy KBB ICO and Noah Lee, Director of Multi-Solution Product at Cox Automotive give their take on the F.I.E.R.C.E strategy from an Ops and overall Dealer Marketing and Business strategy.
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Sales and Ecommerce
Featured Guests: Elizabeth Stegall, Sales Director at Autotrader and Kelley Blue Book and Matt Holling, Senior Director of Ecommerce Excellence at Cox Automotive give their take on the F.I.E.R.C.E strategy from a Dealer Sales and overall Ecommerce strategy.
Bonus LIVE at AIS NRC – The F.I.E.R.C.E Strategy for Growing and Scaling Your Business
Chris Benvie, Director of Marketing and Pre-Owned Operations for McGovern Automotive gives his take on the F.I.E.R.C.E strategy from a new and pre-owned dealership’s perspective on how to grow and scale your business in today’s times.