Brad Rosenfeld, SVP of Car and Driver – Hearst Magazines Auto Group joins Jade Terreberry to celebrate the launch of the Car and Driver marketplace powered by Autotrader, sharing how this partnership creates a win-win for consumers, dealers, and OEMs. The episode explores how trusted editorial content, seamless connectivity, and expanded reach are transforming the car buying journey and driving higher quality leads.

Guest Expert:
Brad Rosenfeld
Senior Vice President 
Car and Driver – Hearst Magazines Auto Group 

Top Takeaways:

Editorial expertise meets marketplace reach – Car and Driver’s 70 years of reviews and 10 mil+ monthly visitors and content now connect directly to millions of Autotrader listings, guiding shoppers from research to purchase.

Win-win for consumers and dealers – The win-win side lies in the high-intent, high-income shoppers that dealers can now get in front of, while giving consumers a seamless experience from research to inventory.

The benefits of earlier engagement in the buyer journey – Dealers should focus on connecting with shoppers at the very start of their research, building relationships and trust before the decision phase.

Marketing effectiveness and closed-loop insights – Collaborations like this enable smarter advertising, better data sharing, and more opportunities to follow consumers from first click to closed deal.

Advantages of a transformative omni-channel ecosystem – This innovation is just the beginning, there are advantages to a more connected experience for consumers, dealers, OEMs, and advertisers.

Timestamps:

0:00 – 1:21 – Introduction & Partnership Announcement

Jade and Brad introduce the Car and Driver marketplace powered by Autotrader.

1:21 – 3:15 – Why This Partnership Matters

Brad explains how editorial content and marketplace listings combine for a win-win.

3:15 – 5:41 – Value for Dealers and OEMs

No extra setup or cost, plus high-intent leads and profitability potential.

5:41 – 7:52 – Audience Reach and Early Engagement

Car and Driver’s 10 million monthly visitors are actively researching and ready to buy.

7:52 – 9:51 – Connecting Editorial Experience to Inventory

Shoppers see local inventory while reading reviews, driving earlier dealer engagement.

9:51 – 11:47 – Marketing Effectiveness and Data Insights

The partnership enables smarter advertising and closed-loop measurement.

11:47 – 13:38 – Closing Thoughts and Future Vision

Brad and Jade reflect on the transformative impact and look ahead to ongoing innovation.