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Category: video
Dealer.com, Kelley Blue Book, and Autotrader Work Better Together
As more consumers shop online for cars, dealers must maintain a consistent online presence at every touch point of the car buying journey to drive engagement and sales. Dealer.com, combined with Kelley Blue Book and Autotrader, provide unified access to the industry’s most visited consumer shopping site, most trusted vehicle research site, and the premier dealer digital marketing platform.
Nuan Openshaw-Dion and Jessica Stafford share how Dealer.com, combined with Kelley Blue Book and Autotrader is the only connected, end-to-end set of solutions designed to help dealers reach more in-market shoppers and engage them at every stage of the car buying process.
Noah Lee Education Series: KBB My Wallet
At Cox, we’re all about creating a frictionless, end-to-end experience for customers. And with so many Cox Automotive solutions, we strive to create valuable connections between our solutions to deliver dealers and consumers real value.
That’s why we believe Cox Automotive marketing solutions—Dealer.com, Autotrader, and Kelley Blue Book— just work better together.
One valuable connection that was unveiled at NADA Show 2023 that really takes the power of connection to the next level, is Kelley Blue Book My Wallet now being integrated into Dealer.com dealer Websites who have Accelerate My Deal.
Noah Lee, Senior Director of Product Consulting at Dealer.com, provides a quick overview of KBB My Wallet. He also demos how car shoppers can navigate the My Wallet tool on Dealer.com websites and easily complete even more steps of the car buying journey online with Accelerate My Deal.
As the only end-to-end auto digital marketing agency, Dealer.com wants to help transform your digital retailing and increase your car buyer leads with a truly connected, end-to-end experience for consumers.