Plan the Work, Work the Plan: The R.O.A.D. Framework for 2026

Plan the Work, Work the Plan: The R.O.A.D. Framework for 2026

Jade Terreberry, Senior Director of Strategic Planning at Cox Automotive, hosts a special new year episode to break down the R.O.A.D. framework—ROI, Omnichannel, Adoption of AI, and Data-driven decision-making—for dealers and OEMs in 2026. Jade explains how focusing on measurable ROI, seamless omnichannel experiences, and embracing AI-powered tools can drive efficiency, personalization, and profitability. She highlights the importance of leveraging real-time data to optimize marketing, operations, and customer engagement, setting the stage for dealers to win in a competitive market this year.

Guest Expert:
Jade Terreberry
Senior Director of Strategic Planning
Cox Automotive

Top Takeaways:

  1. ROI is the metric that matters: Jade urges dealers to shift focus from lead volume to maximizing lead value, using multi-touch attribution and identity resolution to understand which marketing dollars truly drive sales.
  2. Omnichannel excellence is essential: Success in 2026 requires seamless integration across all customer touchpoints—website, showroom, social, and third-party platforms—to deliver consistent, personalized experiences.
  3. AI adoption drives efficiency and profitability: Embracing AI-powered tools for inventory management, pricing, and customer engagement leads to higher conversion rates and improved operational effectiveness.
  4. Data-based decision-making wins market share: Dealers who use real-time data to personalize communications and optimize every part of their business are best positioned to build lasting customer relationships and increase lifetime value.
  5. Plan your work and work your plan: Jade emphasizes that dealers who measure, adapt, and invest in these strategies will thrive in a competitive, margin-sensitive market.

Timestamps: 

0:00 – 1:10 – Introduction

Jade Terreberry welcomes listeners, introduces the “For the Road Forward” podcast, and previews the episode’s focus on key strategies for dealers and OEMs in 2026.

1:10 – 2:30 – The ROAD Framework for 2026

Jade unveils the ROAD acronym—ROI, Omnichannel, Adoption of AI, and Data-based decision-making—and explains why these pillars are critical for success in the year ahead.

2:30 – 4:00 – ROI: Shifting from Lead Volume to Lead Value

Jade discusses the importance of prioritizing return on investment, using multi-touch attribution and identity resolution to maximize marketing effectiveness.

4:00 – 5:30 – Omnichannel Excellence

Jade emphasizes the need for seamless integration across all customer touchpoints, highlighting how omnichannel strategies drive engagement and loyalty.

5:30 – 7:00 – Adoption and Application of AI

Jade shares how embracing AI-powered tools can improve efficiency, personalization, and conversion rates, and encourages dealers to champion AI within their organizations.

7:00 – 8:30 – Data-Based Decision-Making

Jade explains how leveraging real-time data enables dealers to personalize communications, optimize operations, and build lasting customer relationships.

8:30 – 9:13 – Closing Thoughts and Next Steps

Jade wraps up the episode, encourages listeners to subscribe for future insights, and previews upcoming topics for the new year.

Win Back Customers by Overcoming Common Fixed Ops Misconceptions 

Matt Warpinski and Tiffani Stefanescu, Directors of Performance Management at Xtime 

Today there are more vehicles on the road than ever before, but the volume of dealer visits from 2018 to 2025 shows a significant drop. Service customers are going to independent repair shops and quick lubes instead of the dealership. And now we’re seeing new mobile services going out to people’s houses and doing work there. 

Once a vehicle is five years old or past its warranty period, customers start visiting the dealership less often – right when the RO amounts are increasing. So, we need to look at why this is happening and what dealerships can do about it to bring customers back in. 

As it turns out, customers hold some common misconceptions about dealership service departments. According to the 2025 Cox Automotive Service Industry Study

  • Customers perceive dealership service as inconvenient and time-consuming. 
  • Many believe it’s more expensive, regardless of actual pricing. 
  • Trust is eroded by poor communication and lack of transparency. 

The November 2025 session of our Fixed Ops Focus series discussed how dealerships can address these misconceptions and adapt to customer expectations around convenience, value, and trust to retain—and regain—service business. 

Misconception #1: “Dealership Service Takes Too Long and Isn’t Convenient” 

One thing that drives many customers toward quick-lube shops and aftermarket alternatives is the belief that dealership service is slow and inconvenient. Consumer expectations for speed and flexibility have been shaped by experiences like two-hour Amazon deliveries—which has transformed what customers demand from service providers. 

As a result, dealerships are losing business not because they lack expertise, but because customers perceive independent shops to be more convenient. Yet, dealerships have unique advantages: they know the vehicles better than anyone else and can offer a superior, tailored experience. The challenge is to make dealership service as accessible and efficient as the alternatives. 

To overcome the misconception that their service takes too long, dealerships can implement several best practices: 

  • Break Out Express and Main Shop Appointments: Separate express services (like oil changes) from main shop repairs to streamline workflows. This reduces wait times and ensures customers aren’t stuck behind more complex jobs. When routine service experiences are quicker and more convenient, it gives customers a more positive view of the dealership service lane as a whole.
  • Offer Pickup, Delivery, and Mobile Service: Many OEMs now incentivize dealerships to provide pickup and delivery or mobile service options. This meets customers where they are, eliminating the need for them to visit the dealership at all. 
  • Integrate Ride-Share Solutions: Instead of relying solely on loaner vehicles, dealerships can partner with ride-share services like Lyft or Uber. This allows customers to leave the dealership and go about their day while their vehicle is serviced, enhancing convenience and satisfaction. 
  • Leverage Digital Scheduling Tools: Customers want to book appointments online, anytime. Digital scheduling platforms enable 24/7 booking and smart capacity management, giving customers control and transparency over their service experience. 
  • Use Automated Service Trackers and Real-Time Updates: Automated tools can send real-time updates via text or email, keeping customers informed about their vehicle’s status. With this steady flow of information, customers know what to expect when planning their time around the service. 
  • Offer Online Payment: When the customer gets their final update, include a payment link so they don’t need to wait to get to the service drive and check out with a cashier. Paying ahead of time lets them just grab their keys and head out. 

Misconception #2: “Dealership Service Is Always More Expensive” 

A common belief among customers is that dealership service is always pricier than independent shops. This perception often drives customers to the aftermarket shop, even when dealerships may actually offer competitive rates. However, data and experience show that what matters most to customers isn’t just the price—it’s the value and transparency they receive. 

When customers understand what they’re paying for and see clear benefits—such as expert technicians, genuine parts, and a tailored service experience—they’re more likely to view dealership pricing as fair. Transparent communication, digital estimates, and upfront explanations help shift the focus from cost alone to overall value. 

Here are some steps dealerships can take to address the misconception that they’re “too expensive” and demonstrate their value: 

  • Advertise Competitive Pricing Online: Make service pricing visible and accessible on your website. If customers can easily compare dealership rates with local independents, it prevents the aftermarket from controlling the narrative and shows that dealerships can be just as competitive.
  • Use “Dare to Compare” Campaigns: Highlight the value of dealership service through marketing campaigns that directly compare offerings with those of independent shops. Show not just the price, but also the added benefits—such as warranty coverage, certified technicians, and OEM parts.
  • Offer Transparent, Digital Estimates and Payment Options: Provide customers with digital estimates before work begins and offer online payment options. This transparency builds trust and makes the process more convenient. 
  • Present Maintenance and Repair Options Upon Arrival: Use tablets to present recommended services and maintenance options during check-in. Digital authorization empowers customers to make informed decisions and gives them control over their service experience. 
  • Discuss Payment Flexibility: Offer financing solutions to help customers manage larger repair bills. Flexible payment options can make dealership service more accessible and reduce the impact of unexpected expenses. 

Misconception #3: “Dealerships Aren’t Trustworthy”

Many customers approach dealership service with skepticism, often recalling experiences where recommendations felt confusing or unnecessary. Real-world anecdotes abound: a young driver surprised by a long list of suggested repairs, or a customer unsure whether a flush or filter replacement is truly needed. These moments of doubt are often rooted in poor communication and a lack of transparency, which erode trust and drive customers elsewhere. 

When customers don’t understand what’s being recommended—or feel pressured without clear explanations—they’re less likely to approve additional services and more likely to seek alternatives. The trust gap is not just about technical expertise; it’s about making customers feel informed and confident in every interaction. 

Dealerships can close the trust gap by embracing transparency and proactive communication: 

  • Send Each Customer Multi-Point Inspection Photos and Video: Requiring high-resolution media with every repair order is the ultimate in transparency. When customers receive photos and videos showing exactly what the technician sees, recommendations become clear and personalized. This approach helps build a genuine relationship and reassures customers that their needs are being addressed honestly. 
  • Use Texting and Digital Communication as the Default: Most customers prefer text updates over phone calls. Making digital communication the standard ensures customers stay informed in real time, reducing anxiety and uncertainty. 
  • Ensure Contact Information Is Updated at Check-In: Verifying customer contact details at the start of each visit enables seamless communication throughout the service process. 
  • Automate Status Updates and Provide Online Payment Options: Automated service trackers can send real-time updates about vehicle status, while online payment options make checkout quick and frictionless. These tools eliminate surprises and keep customers in the loop from drop-off to pick-up. 

 The ROI of Convenience, Value and Trust

Transparency isn’t just good for customer satisfaction—it’s also good for business. Data from dealership groups show that ROs accompanied by photos and videos average significantly higher values than those without media. Multi-media tools drive trust in your service team and can help you earn up to 23% more per repair order.* 

When customers can see and understand what you’re recommending, they’re more likely to approve necessary repairs—faster—and feel confident in their choices. Dealers sending pictures and videos with additional service recommendations see approvals in as fast as 5 minutes.* So, this leads to higher approval rates, increased revenue, and stronger long-term relationships. 

Next Steps for Dealerships

By taking these steps, dealerships can transform perceptions, increase customer satisfaction, and drive higher retention and revenue. The key is to meet customers where they are—digitally, transparently, and with genuine care. 

Want to learn more about Xtime solutions that can help you put these strategies into practice?

*Source: Data from all Xtime dealers between Jan 2025 and July 2025.

The ROI Revolution: AI, Leads, and a Culture That Converts

The ROI Revolution: AI, Leads, and a Culture That Converts

Eric DeMont, Vice President at Urban Science, joins Jade Terreberry to unpack how data is transforming automotive retail. Eric shares Urban Science’s journey from supporting OEMs to empowering dealers with real-time insights, and highlights the importance of ROI, omnichannel experiences, and AI adoption. He explains how harmonized data and actionable metrics are driving smarter decisions, improved lead conversion, and greater profitability for dealers and manufacturers. Eric also emphasizes that investing in people remains key to success in today’s rapidly evolving industry.

Guest Expert:
Eric DeMont
Vice President
Urban Science

Top Takeaways:

  1. Dealers must embrace change and prioritize ROI. Eric emphasizes that success in today’s automotive retail requires a commitment to change and a focus on ROI as the key metric for decision-making.
  2. Omnichannel experiences are essential. Delivering a seamless customer journey—online, in-store, and everywhere in between—is critical for meeting modern consumer expectations and driving performance.
  3. AI and data-driven insights boost profitability. Integrating AI and harmonized data helps dealers work smarter, improve lead conversion, and uncover new opportunities for efficiency and growth.
  4. Visibility into lead defection is a game changer. Urban Science’s real-time metrics reveal not just close rates, but also lead defection, empowering dealers to optimize processes and retain more customers.
  5. Investing in people drives long-term success. Eric’s advice for 2026: upskill teams and foster a culture of innovation, because automotive retail remains a people business at its core.

Timestamps: 

0:00 – 1:00 – Introduction

Jade Terreberry introduces the episode and guest Eric DeMont, Vice President at Urban Science, and previews the discussion on data-driven strategies in automotive retail.

1:00 – 3:12 – Urban Science’s Evolution

Eric shares Urban Science’s journey from supporting OEMs to working directly with dealers, leveraging real-time sales data and actionable insights.

3:12 – 5:56 – Challenges and Change in Automotive Retail

Eric discusses the biggest challenges facing dealers and manufacturers, emphasizing the importance of embracing change and fostering a culture of innovation.

6:12 – 9:25 – The “ROAD” Framework for 2026

Jade and Eric break down the ROAD framework: ROI as the metric that matters, omnichannel experiences, AI adoption, and database-driven decision making.

9:25 – 12:42 – AI and Data-Driven Decision Making

Eric explains how harmonized data and AI integration are driving smarter decisions, improved lead conversion, and greater profitability.

12:54 – 15:44 – Lead Conversion, Defection, and Process Optimization

Eric reveals how Urban Science’s metrics provide visibility into lead defection and close rates, helping dealers optimize processes and retain more customers.

16:50 – 18:21 – Investing in People

Eric shares his top advice for 2026: invest in people, upskill teams, and build trust, as automotive retail remains a people business.

18:23 – 19:48 – Closing Thoughts

Jade wraps up the episode, encourages listeners to connect with Eric, and previews upcoming conversations with industry leaders.

The New Dealer’s Edge: From Chatbots to AI Agents—and a Truly Seamless Click‑to‑Keys Journey

The New Dealer’s Edge: From Chatbots to AI Agents—and a Truly Seamless Click‑to‑Keys Journey

Summary:
Shoppers are moving from chatbots to AI agents that actively research, negotiate, and schedule test drives. This trending technology compresses the car‑buying journey and raises expectations when shoppers arrive in-store. And while new data shows digital steps save time and boost satisfaction, most dealerships still force buyers to repeat steps in‑store due to fragmented tools and inconsistent data. The blog post explains how Deal Central unifies the deal, automates key actions, and delivers a seamless online‑to‑offline experience that wins in the agent era.


If every shopper suddenly shows up to your store with an AI “broker” that will research, negotiate, and schedule appointments and test drives on their behalf, what does winning look like for your dealership?

Believe it or not, this future is arriving fast. Consumers are already using AI—not just to ask questions, but to take action. Dealers that align their data, processes, and people around this shift will turn speed and trust into a durable advantage.

At Cox Automotive, we believe that the future of automotive retail favors dealers willing to remove friction, meet shoppers wherever they start, and deliver a consistent deal across every handoff. The data—and the demos—back this up.

Yes, AI will be part of the story—but not the whole story. This isn’t just about technology. It’s about people and creating seamless dealership experiences that speak to modern shoppers.

Chatbot vs. Agent: Why this distinction matters now

A GenAI chatbot is great at answering questions. An AI agent goes further. It reasons, plans, and completes tasks across systems—like comparing inventory and incentives, initiating pre-approvals, booking test drives, even drafting outreach to GMs. In short, chatbots talk with you. AI agents work for you. For dealers, this means that more informed customers and more decisive shoppers will be arriving at your doorstep.

Recent demos of consumer AI agents show what’s already possible across four pivotal moments:

  1. Research and scenario‑building
  2. Pre‑approval and appointment‑setting
  3. In‑store deal analysis from a photo of a four‑square
  4. Broadcasting competitive emails to beat a quoted offer.

Each of these steps arms the buyer with clarity and compresses deal time. That’s the new baseline your process must meet or beat.

What the data says about digital momentum

Even as margins normalize, dealers continue to invest in online retailing. More stores now let shoppers complete every step online—34% in 202239% in 202343% in 2024. This progression is all customer pull, not vendor push. In fact, 65% of shoppers want to do some or most of the car buying process online, and 69% of dealers say customers are driving adoption.

But why? Because digital steps produce measurably better outcomes. Buyers who complete more steps online save 42 minutes at the dealership and are more likely to be highly satisfied (81% vs. 71%). In other words, you’re not just “moving tasks online”—you’re building confidence before the buyer walks in the door.

The experience gap to close—fast

When it comes to building a deal, shoppers overwhelmingly expect to be able to pick up in‑store where they left off online (85% agree). But 97% of dealers say customers end up repeating steps in‑store—hurting efficiency at a time when shorter wait times and greater efficiency are the improvements buyers want most. Unfortunately, buyers report being idle for approximately 40% of their in-dealership time, with the longest delays around paperwork and financing.

The culprit isn’t a lack of intention; it’s often a lack of consistency and confidence in online data once the shopper arrives. Many stores (62%) run multiple digital retailing tools, so it’s no surprise they cite data inconsistencies, redundancies, and weak integrations as top pain points. If the desk can’t trust what the shopper did online, the store has to re‑key, re‑quote, and re‑explain—erasing the very benefits digital was supposed to deliver.

Thrivers’ playbook: outsource what slows you down, instrument what speeds you up

So how can your dealership move from watching AI happen to actually winning with it? The answer isn’t more tools—it’s smarter use of the right ones. The dealers pulling ahead are proving that AI isn’t just theory; it’s driving measurable efficiency and stronger outcomes on the ground.

Dealers who report improving sales and marketing efficiency (“Thrivers”) outsource more online retailing capabilities (avg. 4.8 vs. 4.0 for peers) and are more likely to use AI capabilities across chat, predictive insights, generative communications, and automated offers. They’re also more receptive to innovative workflows that unify desking through signed contracts with embedded shopper insights. The through‑line: less tool sprawl, more connected workflows, stronger outcomes (from close rates to profit per deal).

Enter Deal Central: your command center for the agent era

At Cox Automotive, we’ve developed Deal Central—a technology that works across our integrated products to give your team the control, visibility, and speed to keep every deal moving. The agent era raises the bar—but it also opens new opportunities. With Deal Central, you’re ready to win when shoppers show up smarter and faster. Here’s how Deal Central can help:

1) One Source of Deal Truth

Bring everything that typically fragments trust—vehicle, incentives, taxes and fees, trade, lender programs, and F&I—into one consistent view across your website, BDC, showroom, and F&I office. When a shopper’s pre-work flows straight into the desk, you stop re-doing steps and start finalizing deals.

2) Seamless Online-to-Offline

Carry over the shopper’s saved configuration, credit tier, estimated down payment, and appointment details directly into the in-store workflow. That continuity tackles the biggest restart moments—verification and process habits—so instead of “Let’s start over,” it’s “Let’s pick up where you left off.”

3) Smart Automation Where It Matters

Put AI to work behind the scenes: pre-assemble deal structures, flag discrepancies, and generate compliant, salesperson-approved communications—from proposals to status updates—without manual delays. This matches the pace that agents already deliver to consumers.

4) Faster Financing, Less Waiting

Digitize and pre-stage the steps that create the most idle time—financing and paperwork—so buyers spend less time waiting and more time satisfied. That’s how you reclaim the 42 minutes saved by mostly digital buyers and turn it into speed and delight.

5) Value Beyond Price

If an agent can blast “Who can beat this offer?” messages to multiple dealers in minutes, experience and relationship become your true differentiators. Deal Central empowers you to respond with transparent breakdowns, accurate payments, and scheduling certainty—so even price-shopping moments become confidence-building closers.

What to do this quarter

  • Map your repeat‑step moments. Identify exactly where online info is re‑verified or re‑entered, and why it happened.
  • Consolidate duplication. Fewer tools, stronger integrations, and one deal record that flows end‑to‑end.
  • Automate the low‑risk actions. Pre‑ approvals, doc prep, status comms, test‑drive scheduling—free your team for high‑trust moments
  • Instrument your omnichannel KPIs. Track “time saved,” “steps repeated,” and “deal consistency” the way you track leads and closes.

Bottom line: Consumers are stepping into the showroom with unprecedented power—and raising expectations for speed and consistency. With Deal Central as your command center, you don’t have to fight that wave. You can ride it to faster deals, higher satisfaction, and a repeatable, competitive edge.

Ready to see it in action? Fill out the form to schedule your demo and discover how Deal Central can help your dealership win in the agent era.

Mastering Inventory Volatility: Recent Insights and Strategies for Dealers 

Mastering Inventory Volatility: Recent Insights and Strategies for Dealers

As we wrap up Q4, automotive dealers face a rapidly changing market. In a recent webinar, Micah Tindor, Assistant Vice President of Consumer Vehicle Disposal at Cox Automotive, shared actionable strategies to help dealerships navigate inventory volatility, affordability challenges, and evolving consumer expectations. 

Key Market Trends

  • The pace of new and used car sales is slowing, driven by inventory shortages, rising prices, and the end of EV tax credits. While fleet sales have helped offset declines, retail and CPO sales are trending downward1.  
  • Affordability is a growing concern. According to Kelley Blue Book data, average transaction prices (ATP) for new cars have surpassed $50,000, and used car ATPs are climbing2, outpacing consumer earnings growth. More buyers are stretching loan terms, with nearly 20% opting for 84-month loans and 17.5% paying over $1,000 monthly3. 
  • Negative equity is on the rise. Over 25% of consumers are now underwater on their trade-ins, with average negative equity amounts increasing significantly3. This trend is expected to worsen, with projections of 50% underwater trades in the next few years.  

Proactive Acquisition Strategies 

  • Dealers should diversify inventory sourcing across the seven acquisition channels – auction, group transfer, off-lease, missed appraisal follow-up, trade, private seller and service lane – tracking efficiency and gross profit for each. Building a portfolio approach helps buffer against market shifts and auction volume declines.  
  • Mining dealership data to understand the long-tail ROI of trade-ins can reveal opportunities for additional revenue through repeat trades and service work.  
  • Focus on controlling the controllables: identify which channels deliver the best ROI and incentivize teams to target those sources.  

Scalable Solutions from Kelley Blue Book Instant Cash Offer 

  • The Counteroffer tool empowers consumers to start conversations when they’re underwater on their loans, increasing close rates and building trust. Data shows that dealers were able to close 11.6% of all consumers who engage with Counteroffer – a clear signal that engagement leads to inventory5
  • 72% of consumers are more likely to accept an offer when they understand how it was calculated4. Offering transparent trade valuations, including adjustments for mileage, condition, and market factors, boosting customer confidence and increasing likelihood to convert.  
  • Coming soon: AI-powered damage detection for sight-unseen appraisals, streamlining the trade-in process and meeting consumer demand for digital experiences.  

Looking Ahead 

As the New Year approaches, dealers who embrace data-driven strategies and prioritize customer-centric solutions will be best positioned to adapt and succeed. Leveraging Kelley Blue Book Instant Cash Offer tools helps bridge the gap between consumer expectations and dealership goals, ensuring a strong finish to the year. 

To learn more, click to watch the full webinar.  

To see these solutions in action, visit the Kelley Blue Book Instant Cash Offer booth at NADA!  

Source:  

1. Cox Automotive data  

2. Kelley Blue Book  

3. Edmunds 

4. Cox Automotive Q4 2024 Vehicle Disposer Research 

5. ICO Attribution Dashboard May – August 2025 

Top Digital Automotive Marketing Trends to Watch in 2026

Automotive Digital Marketing Trends 2026

Digital marketing in automotive retail is entering a new era – one where precision, personalization, and performance matter more than ever. As consumer expectations evolve, dealerships need strategies that go beyond visibility to deliver meaningful engagement at every touchpoint. 

At Dealer.com, we are focused on helping retailers stay ahead of these shifts with solutions that integrate advanced analytics, AI-driven optimization, and seamless omnichannel experiences. The trends shaping 2026 aren’t just about technology, they are about creating smarter, more connected journeys that turn interest into action. 

AI-Powered Personalization Becomes the Standard 

2026 is the year personalization stops being optional. AI is now the engine behind every meaningful shopper interaction, transforming static websites into dynamic experiences. Dealer.com solutions leverage predictive analytics and AI-driven design to deliver tailored messaging and real-time recommendations that accelerate decision-making. The payoff? Higher engagement, faster deal cycles, and stronger customer loyalty for dealerships that embrace this evolution. 

Generative Engine Optimization (GEO) and AI-Driven Automotive Search 

Search is changing and dealerships need to keep pace. AI-powered platforms are reshaping how shoppers discover vehicles, and GEO best practices ensure your site is ready. Dealer.com websites are built with structured data, optimized content, and verified AI bot accessibility, positioning your inventory to rank where it matters most in this new search landscape. 

Omnichannel Retailing Redefines the Buyer Journey 

Shoppers expect flexibility—and omnichannel retailing delivers it. In 2026, success means creating a seamless experience from online research to in-store visits. Dealer.com helps unify workflows and connect data across channels, enabling dealerships to meet customers wherever they start and streamline operations for maximum efficiency. 

Data-Driven Marketing Fuels Smarter Decisions 

Guesswork is out; precision is in. First-party data and advanced analytics now drive every marketing decision. Dealer.com empowers retailers with predictive insights to identify transaction-ready buyers, personalize outreach, and measure ROI with confidence. In 2026, data isn’t just information – it is your competitive edge. 

The Human Touch Remains Irreplaceable 

Technology accelerates efficiency, but people build trust. The most successful dealerships pair advanced tools with expert teams who guide and connect with shoppers. Dealer.com’s Managed Services amplify this advantage offering professional website management, SEO, creative and content, social engagement, and reputation management to keep your dealership ahead. 

Visit us at NADA 2026 

Dealer.com delivers integrated digital marketing and retailing solutions that help dealerships connect with shoppers, convert leads, and grow their business. Backed by Cox Automotive, our mobile-first websites, targeted advertising, and real-time insights drive performance across every touchpoint. 

Ready to capture more leads and drive smarter growth? Schedule time with us at NADA 2026

Top Tech Trends to Watch in 2026

Top Tech Trends to Watch in Automotive Retail in 2026

Summary:
Discover the top automotive retail technology trends for 2026, including AI-powered tools and workflows, customer data platforms, omnichannel experiences, smarter inventory management, automated marketing, and connected dealership ecosystems. Learn how VinSolutions helps dealerships streamline operations, personalize customer interactions, and drive profitability. Stay ahead of industry changes and see what’s next for your business at NADA Show 2026.


Your Roadmap to Smarter Dealership Success 

Could 2026 be a year of total and complete transformation for your dealership? Dealers are navigating rising shopper expectations, tighter margins, and a fast-moving technology landscape—but there’s plenty of reason to be optimistic. Breakthroughs in AI-powered solutions are redefining how dealerships operate, creating new opportunities to streamline workflows, personalize the customer experience, and boost profitability. 

These trends aren’t just coming—they’re here. Want to see how AI can help you stay ahead? Join us at NADA Show 2026, where we’ll showcase the innovations shaping the future and share strategies to turn today’s challenges into tomorrow’s wins. 

Trend 1: AI Moves from Buzzword to Business Driver 

Artificial Intelligence is becoming the backbone of dealership operations. From predictive analytics that anticipate shopper behavior to automated tools and workflows that cut hours engaging and communicating with shoppers, AI is helping your team work smarter, not harder. 

The biggest advantage? Personalization at scale. AI-powered tools can craft hyper tailored communications and handle autonomously complex conversations based on real time data and deliver a seamless experience across every touchpointThe promise of AI has shifted from simple efficiency to a strategic enabler—delivering higher higher conversion rates, stronger customer loyalty, and more intelligent operations.  

Trend 2: Connected Workflows Drive Efficiency 

Fragmented systems slow dealers down—and in 2026, you can’t afford that. The future is all about connected workflows that bring your CRM, inventory, F&I, and digital retailing tools together in one seamless ecosystem. 

When data flows freely across platforms, teams spend less time re-entering information and more time focusing on customers. Integrated solutions reduce errors, accelerate deal completion, and give managers real-time visibility into performance. 

When your dealership runs like a well-oiled machine—delivering speed, transparency, and convenience—you win more deals and keep customers coming back. 

Trend 3: Customer Data Platforms Break Down Silos 

Fragmented systems and duplicate data entry slow down your dealership and create blind spots in the customer journey. In 2026, customer data platforms will connect your CRM, DMS, and marketing tools, giving you a single, real-time view of every shopper. 

With real-time shopper activity and automated alerts, your team can respond instantly to customer needs and opportunities as they happen. When data flows seamlessly across sales, service, and marketing, your teams stay in sync, your information stays accurate, and your staff is empowered to deliver a consistent, connected customer experience. 

Trend 4: Smarter Inventory Acquisition and Management 

Inventory shortages and slow acquisitions can mean missed sales and frustrated shoppers. In 2026, dealers can expect to use a smarter, integrated approach to vehicle acquisition that connects their CRM to technology capable of proactively identifying, creating, and managing acquisition leads—including street purchases independent of a sale. 

With these intelligent workflows, every customer interaction becomes a sourcing opportunity—even when the customer isn’t actively buying. Teams can track and manage acquisition leads just like sales leads, with real-time status updates and visibility across platforms. Service appointments can be integrated directly into acquisition workflows, enabling staff to engage service lane customers and acquire inventory with greater precision and speed. By leveraging advanced tools and integrated data, dealerships can make faster, more informed inventory decisions, reduce manual effort, and expand their reach to more ready-to-buy shoppers—future-proofing their business for the challenges ahead. 

As technology continues to evolve, dealerships that embrace integrated, data-driven solutions will be best positioned to overcome inventory challenges, streamline operations, and deliver a superior customer experience. The future of inventory management is proactive, connected, and designed to help dealers thrive in a rapidly changing market. 

Trend 5: Automated, Targeted Marketing Across Channels 

Inefficient campaigns and wasted spending are out; data-driven marketing is in. Automated marketing platforms you need to take advantage of use real-time, enriched data to target in-market shoppers with personalized offers—across email, text, video, and digital ads. 

Even if writing isn’t your team’s strong suit, automated marketing tools make it easy for anyone to reach out with authentic, personalized messaging that resonates with shoppers and drives results. With smarter marketing, you maximize visibility, boost engagement, and see measurable improvements with every campaign. 

Conclusion: Your Roadmap to Smarter Dealership Success with VinSolutions 

2026 marks a turning point for automotive retail. The trends shaping the industry—AI-powered workflows, customer data platforms, connected and automated marketing, and smarter inventory management—are already redefining how dealerships operate and compete. By embracing these innovations, dealers can move beyond business as usual to deliver seamless customer experiences, make data-driven decisions, and unlock new opportunities for growth. 

With VinSolutions, your dealership is equipped to streamline operations, personalize every customer interaction, and help you close more deals. By embracing the latest innovations in automotive retail technology, you can deliver seamless experiences, make smarter decisions, and position your business for long-term success in a rapidly evolving market. 

Ready to see what’s next?  

Join us at NADA Show 2026 to experience these innovations firsthand and discover how VinSolutions can help your dealership thrive in the new era of automotive retail. 

The AI Advantage: How Data-Driven Intelligence Is Transforming Automotive Retail 

By now you’ve probably heard how AI is all the rage in automotive retail. You’ve heard how it’s revolutionizing the way dealers sell and the way buyers want to buy. In fact, AI has become such a hot topic that it’s now a regular part of industry conversations—highlighting just how important this technology is.  

But there’s a reason for the hype—real business impact behind the buzz. According to recent Cox Automotive research, dealers who have fully adopted AI are seeing 50% higher revenue growth, efficiency gains, and profitability, compared to dealers who have only experimented with AI or are just getting started. 

The Window for ‘Wait and See’ is Closing Fast 

Despite all the buzz, three out of five dealers are just now starting to explore AI, and one out of four is still holding back, waiting for the right moment to engage with the technology, according to Cox Automotive research. 

Meanwhile, those dealers that have fully adopted AI continue to run circles around the competition. They’re finding gains in efficiency, revenue, and profitability that indecisive dealerships are leaving behind. 

That means the window for “wait and see” is closing fast with AI, and dealerships that fail to adopt won’t just miss out on the benefits of the latest trending technology, they risk losing market share as customers continue to demand change or find the AI-powered buying experiences they want elsewhere. 

AI Is Only as Good as the Data It Depends On 

Of course, AI isn’t perfect. And it’s not necessarily the end-all-be-all of dealership success and operational efficiency. That’s because AI depends on data. It learns from the inputs that you give it in order to deliver insights and buying experiences based on either quality or compromised information.  

“If you have a fragmented data set that’s latent or just plain wrong, you’re really not automating success, you’re kind of automating chaos across the customer base and your sales team,” said Chase Abbott, vice president of sales at Cox Automotive. 

In other words, data is critical to dealership outcomes. Up-to-the-minute, relevant data makes all the difference in delivering the right message and the right deal terms at the right time, in the way the customer needs and wants to see it. 

AI That Brings More Customers in the Store 

Most of the AI tools used in automotive retail today are pointed internally to sales and service reps to help them scan data, analyze reporting, and increase efficiency. And while this is an admirable use of new technology, AI can, and should, do so much more.  

For example, AI that’s based on quality data and derived from real shopper experiences delivers insights and buying signals that inform you which shoppers are most likely to buy a vehicle. It then drafts and delivers personalized messages to those shoppers to keep them progressing toward a purchase.  

Dealerships that are winning with AI aren’t just buying new tech. They’re using it to change the way they operate their businesses. They’re adopting AI as part of a new strategy that’s based on the insights and the opportunities it provides.  

The Time to Adopt AI is Now 

You may be tired of hearing about it, but AI is helping actual dealerships gain real market share, right now. The combination of the right data and the right AI technology can help you win customers, simplify workflows, improve processes, and stay competitive in a changing industry. 

Show Up with AI: Visibility, Authority, and the Shopper’s Choice

Show Up with AI: Visibility, Authority, and the Shopper’s Choice

Tessa Nadik, AVP of Product Management at Cox Automotive, joins Jade Terreberry to clarify the real impact of AI in automotive retail. Tessa explains what AI is—and isn’t—for dealers, highlighting how it streamlines workflows, enhances consumer experiences, and accelerates shifts in buyer behavior. She shares practical advice on building a strong data foundation, evaluating AI tools for true ROI, and why starting now is key to gaining a competitive edge. Tessa also introduces a six-step roadmap for AI success and emphasizes that progress, not perfection, will drive results for dealers and OEMs in 2026.

Guest Expert:
Tessa Nadik
AVP of Product Management
Cox Automotive

Top Takeaways:

  1. AI is a tool for removing friction, not a magic wand. Tessa emphasizes that AI’s real value lies in streamlining workflows and enhancing consumer experiences, rather than replacing people or solving every problem instantly.
  2. Clean, structured data is essential for AI success. Dealers must prioritize accurate, consistent, and up-to-date data—especially inventory and business details—to unlock the full potential of AI-driven strategies.
  3. Consumer behavior is shifting, but marketplaces and dealer websites remain critical. While shoppers increasingly use AI-powered tools for research, most still rely on trusted marketplaces and dealer sites to complete their journeys.
  4. Evaluate AI solutions for real ROI and integration. Tessa advises dealers to focus on tools that solve genuine operational challenges, integrate smoothly into workflows, and get smarter with data—rather than chasing every new tech trend.
  5. Progress beats perfection—start now. The dealers and OEMs who begin building momentum with AI today will gain a competitive edge in 2026. Tessa’s advice: don’t wait for perfect, just get started and learn as you go.

Timestamps: 

0:00 – 1:14 – Introduction

Jade Terreberry welcomes listeners, introduces Tessa Nadik, AVP of Product Management at Cox Automotive, and previews the discussion on AI’s role in automotive retail.

1:14 – 4:35 – What AI Is—and Isn’t

Tessa explains the fundamentals of AI, dispels common myths, and clarifies that AI is a tool for removing friction, not a replacement for people.

4:35 – 8:10 – Shifts in Consumer Behavior

The conversation explores how AI is accelerating changes in the car shopper journey, collapsing the research phase, and increasing the importance of digital touchpoints.

8:10 – 12:46 – Evaluating AI Tools and Measuring Success

Tessa shares practical advice for dealers on how to assess AI solutions, prioritize real ROI, and focus on metrics like time saved and visibility rather than vanity metrics.

12:46 – 16:58 – The Six-Step Roadmap for AI Success

Jade and Tessa discuss the critical first steps for dealers, including cleaning up data foundations and identifying operational challenges, and why now is the window of opportunity for early advantage.

16:58 – 20:17 – Optimizing for Visibility and Authority

Tessa offers actionable tips for dealers to improve their digital presence, leverage structured data, and ensure consistency across platforms for better AI-driven results.

20:17 – 21:50 – Final Advice: Progress Over Perfection

Tessa encourages dealers to start building momentum with AI now, focus on solving real problems, and partner with experts to drive results in 2026.

21:50 – 23:28 – Closing Thoughts

Jade wraps up the episode, thanks Tessa, and invites listeners to subscribe for future insights and industry updates.

Top Trends to Watch in Automotive Retail in 2026 

Top Tech Trends to Watch in Automotive Retail in 2026

Discover the top automotive retail trends for 2026 and learn how leading dealerships are leveraging AI-powered solutions, unified online and in-store workflows, and flexible payment options to drive higher profits and deliver a superior customer experience. This article explores how these trends help dealers streamline every step of the sales process, boost efficiency, and meet evolving shopper expectations. Ready to stay ahead of the curve? Book your NADA demo and see how Deal Central can transform your dealership’s digital retail strategy. 


2026 isn’t just another year—it’s a tipping point for automotive retail. Dealers are stepping into a landscape shaped by AI breakthroughs, unification and shoppers who expect more transparency and speed than ever before. The pace of change is accelerating, and those who embrace new technology and smarter workflows will be the ones closing deals faster, building lasting trust, and leading the market. 

From AI-powered retailing to the rise of omnichannel experiences, this year’s top trends aren’t just buzz—they’re the blueprint for dealership success. Here’s what’s driving the industry forward, and how you can get ahead. 

Ready to see Deal Central’s innovations? Book your NADA demo to get AI-powered results for your dealership, this February in Las Vegas (or now if you want a sneak peek). 

Trend 1: Unified Online & In-Store Dealmaking 

Dealers are facing a common challenge: fragmented workflows that slow down deals and frustrate both staff and shoppers. Looking ahead to 2026, the ability to unify online and in-store dealmaking won’t just be a competitive advantage—it’ll be essential for delivering the speed and transparency your customers expect. 

Your goal is to streamline every step of the sales process by connecting shoppers and sales professionals through AI-powered workflows. Whether a customer starts their journey online or in the showroom, dealerships can create a smoother, more seamless experience by empowering sales teams to structure and compare deals side by side, greet customers quickly, and initiate deals from a single screen. This unified approach eliminates bottlenecks, reduces manual entry, and keeps the focus on closing deals efficiently. 

In a market where every minute counts, unified dealmaking will be the foundation for dealership success in 2026. 

Trend 2: AI-Powered Insights for Smarter, More Efficient Deals 

AI-powered workflows are changing the way deals get done. Instead of relying on guesswork, dealers can tap into real-time insights — like buyer signals, financing preferences, and trade-in values—to create offers that feel personalized and fair. It’s a smarter, faster way to move from negotiation to agreement, and it builds trust by giving shoppers transparency without compromising profitability. 

The advantage lies in embedding intelligence directly into the sales process. When workflows combine dealer expertise with behavioral data from millions of shoppers, sales teams can structure smarter deals from a single screen, compare options instantly side-by-side from the same screen, and eliminate manual bottlenecks. The result is a streamlined experience that keeps negotiations efficient, reduces friction, and positions dealerships to deliver the speed and confidence today’s customers expect. 

Trend 3: Customer-First Experiences Take Center Stage 

In 2026, the most successful dealerships will be those that recognize customer experience as more than just a buzzword—it’s a strategic advantage. Today’s shoppers expect every step of their journey to be shaped by their needs, not just by technology. Dealers who thrive are those who empower buyers with control, support, and transparency at every touchpoint. 

The 2025 Cox Automotive Drivers of Car Shopping Satisfaction Study shows that satisfaction peaks when customers feel in control, whether they’re researching online, comparing deals, or finalizing paperwork. The ability to pick up where they left off, receive clear and personalized recommendations, and understand every aspect of their deal builds trust and confidence. Knowledgeable staff who guide buyers through complex steps, like trade-ins and financing, further reduce friction and uncertainty. 

Transparency is equally vital. When pricing, terms, and processes are clear from the first click to the final signature, shoppers are more likely to complete their purchase and return for future business. Dealers who proactively educate and support buyers—explain valuations, demystifying financing, and streamlining every interaction—see higher satisfaction, loyalty, and profitability. 

By focusing on control, support, education, and transparency, dealerships can create experiences that not only delight customers but also drive repeat business and long-term growth. 

Trend 4: Streamlined F&I and Desking Intelligence 

Finance and insurance workflows, along with desking processes, have traditionally been a total time-suck in the dealership experience—slowing down deals and adding complexity for both staff and shoppers. In 2026, the move toward intelligent automation is set to transform these critical steps. 

New advancements in F&I and desking solutions are leveraging real-time AI recommendations to guide deal structures and financing options. By reducing manual entry and recalculations, these kinds of tools enable teams to work more efficiently and accurately, minimizing errors and ensuring deals progress smoothly. Flexible payment options give dealerships the ability to tailor payment plans to meet a wide range of shopper needs. 

By adopting smarter, automated workflows, dealerships can eliminate unnecessary delays, enhance compliance, and deliver a consistently positive experience from start to finish. These innovations result in faster, more transparent processes that benefit both staff and customers—helping dealers close deals with greater confidence as the industry moves into 2026. 

Trend 5: Flexible Payment Options and Remote Document Management 

As shopper expectations continue to evolve, flexibility and convenience are becoming non-negotiable in automotive retail. Buyers want payment options that fit their budgets and lifestyles, and they expect the ability to manage documents remotely—whether they’re finalizing a deal from home or in the showroom. 

The “new normal” in 2026 will look like custom, adaptable payment plans tailored to individual customers. Dealers who deliver secure, remote access and completion of paperwork, so deals can move forward without unnecessary delays, will win repeat business. 

By meeting shoppers where they are—online or in-person—and providing flexible solutions, dealerships can remove friction from the buying process and deliver a more satisfying experience. These innovations not only help close deals faster but also build trust and loyalty in a competitive market. 

In Conclusion 

Dealership success in 2026 will be defined by adaptability, efficiency, and a relentless focus on customer experience. Dealers already leveraging Deal Central’s connected workflows are seeing up to 15% higher back-end profit, greater customer satisfaction, and a smoother path to “yes.” The trends shaping automotive retail—unified workflows, AI-powered decision-making, transparency, and flexibility—are already driving measurable results for dealers who embrace them. 

Ready to see these innovations in action? 

Book your NADA demo today and discover how Deal Central can help you close faster, delight every shopper, and achieve higher back-end profit.