How Other Dealers are Communicating Change

There’s no right way to announce a DMS transition and the best channels for communication will depend on your dealership’s specific structure and culture.

Many dealerships choose to share their decisions during in-person town hall meetings or through simple videos. See the Fox Motors example video below and download our Dealership Transition Email Template.

Fox Motors

Fox Motors also developed a product awareness series that was an instrumental part of their successful transition to Dealertrack DMS.  Take a look at their employee communication guide they used to help employees get excited about the transition.

5 Must-Dos for Dealerships

To help your dealership sell smarter and improve operational efficiencies, Susan Moll, senior director of DMS field services at Cox Automotive, and Matt Hurst, senior director of client services at Cox Automotive, have outlined several actionable steps in the form of dealership “must-dos.”