Category: Integrations

Maximize Your Dealer.com Account: Unlock Enhanced Performance with VinSolutions Integrations

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Connect Cox Automotive’s full suite of dealership solutions to elevate customer experiences, improve sales, and exceed business goals.

  • Integrating Dealer.com Websites with VinSolutions CRM allows dealers to capture shopper intent earlier on in the buying journey. This helps to deliver more customized and relevant offers by tracking consumer behavior across Cox Automotive properties.
  • Dealers using both VinSolutions CRM and Automotive Marketing Platform (AMP) can create highly personalized landing pages that enhance customer engagement and dealership relevance.
  • The seamless connection between VinSolutions and Dealer.com Digital Retailing streamlines the sales process by providing real-time shopper activity, automated alerts, and uninterrupted deal workflows from online to in-store interactions.

Generate more online leads with exclusive, connected Cox Automotive proprietary data.

Interested in learning more? Download our infographic:

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Putting Data to Work for Your Dealership 

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Knowing who your customers are and what they’ve been looking at on your website and browsing behavior can be a huge competitive advantage for your dealership. But how do you get this data and act on it? With advanced AI, you can not only collect this data but also instantly analyze it to uncover actionable insights and automate next steps—turning raw information into real business results. 

Let’s start by taking a look at the types of data:  

  • First-party data – Information willingly provided by a customer, for example by completing a form. This also includes tracking data showing what the customer has been doing on your website as they browse vehicles, use calculators, etc.   
  • Second-party data – First-party data from a vendor partner, which can include media audience data and ecosystem data from a software vendor.  
  • Third-party data – Purchased audience data, often cookie-based and less reliable. 

In recent years, marketing teams have been moving away from relying on third-party data to find, track, and reach consumers. Even with the recent news that Google will not be eliminating cookies, it’s still very important for retailers to ensure that their first-party and second-party data are reliable and easily accessible.   

AI-powered platforms help you make sense of first-party, second-party, and third-party data by automatically identifying patterns, predicting shopper intent, and surfacing opportunities for personalized engagement. 

What AI Can Tell You  

AI-powered analytics can reveal what make and model a shopper is interested in, and whether they’re ready to buy, before they ever reach out. These tools learn from customer behavior to help your team identify shoppers who are 8x more likely to buy, 1 engage them at the right time with the right message, and avoid wasted effort on browsers who aren’t ready to convert.   

The Importance of Partnerships  

Dealer.com is an industry leader for showcasing inventory, gathering customer data, and using it for targeted marketing initiatives. Adding VinSolutions can super-charge your results using proprietary, AI-powered technology that incorporates first-party Cox Automotive behavioral data from Autotrader, Kelley Blue Book, and Dealer.com.  

Nearly a third of Dealer.com visitors also shop on Autotrader or Kelley Blue Book2, so having this data helps ensure you’re delivering engaging, personalized experiences to shoppers across all sites.  

AI connects these data sources, delivering smarter insights and automating marketing actions for maximum impact.  

Beyond the Sale:  AI Throughout the Customer Lifecycle 

AI doesn’t stop at the sale.  It monitors customer behavior over time, helping you reach out for service appointments, trade-in opportunities, and upgrade offers, thus keeping your dealership top of mind.  If you’re ready to find out more about how Dealer.com and VinSolutions work together to give your dealership a sales and marketing edge, request a demo and we’ll show you.  

1VinSolutions data predictions for 30 days prior to purchase from September 2023 – August 2024, analysis performed September 2024.

2Cox Automotive Pixall (US dealers only, bots & suspicious visitors removed), January – August 2023  

Super-Charging Your Dealership’s Marketing Programs  

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Marketing Programs that Move the Needle 

Dealers have more opportunities than ever before to engage shoppers with personalized messaging that anticipates their specific needs. Consumers understand that their shopping behaviors are being tracked, so they expect that the offers and outreach they receive from dealerships will enhance their buying experience and save them time. 

Integrating Data to Fuel Campaigns 

When you’re looking for opportunities to create customized, personal experiences for shoppers, knowledge is power. Cox Automotive recognizes that the strengths of Dealer.com marketing tools could be magnified with an integration with VinSolutions. This connection led to the creation of Automotive Marketing Platform. 

Automotive Marketing Platform is an omni-channel marketing solution that uses Cox Automotive’s first-party consumer data integrated with VinSolutions CRM to deliver personalized campaigns. It lets you target known customers across multiple channels, based on things like vehicle equity, term expiration, and service history. 

Personalizing Your Marketing 

Dealers using both the VinSolutions Automotive Marketing Platform and Dealer.com Websites can create personalized landing pages that match exact browsing details—including vehicle and payment details—from automated offers sent to car shoppers.  

When your marketing solution is integrated with your CRM, your sales team has more information to help them connect with consumers and close deals. Not only will they be able to see shopper data, but they’ll be able to access the personalized marketing communications that each customer has received. These informed conversations can pick up from there with a greater chance of closing the deal. 

The platform also makes monitoring campaigns easy, with dashboards that measure a campaign’s effectiveness so you can make changes swiftly as needed. 

Targeting Communications 

Using existing customer data, Automotive Marketing Platform segments customers who are most likely to buy, including customers who may be interested in trading up to a newer vehicle.  Automotive Marketing Platform can also use artificial intelligence to identify vehicles of interest and automatically send personalized offers that let customers start the deal process right from their phone. Basically, you can use data to target your customers in whatever way works best to achieve your campaign strategy and goals. 

Automating Your Marketing Workflows    

With automated marketing workflows, you can deliver personalized content to shoppers, without having to manually handle every step. You’ll choose the content and timing based on real-time data about each shopper to deliver the right message, to the right person, at the right time. This personalized approach is designed to create a car buying experience that builds brand loyalty and creates lifetime customers. 

How does this affect your bottom line? Dealers with Automotive Marketing Platform have seen an average 10x return on investment.* 

Get Started 

Ready to find out how adding VinSolutions to your marketing program can drive better customer experiences and results? Schedule a demo today and we’ll show you. 

*Source: Based on analysis of customers receiving messages from Automotive Marketing Platform from August 2022 to August 2023, analysis performed August 2023