Category: Articles

Get The Most from Performance Management 

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At Dealer.com we believe partnership and accountability are key to lasting success at your dealership.  

That’s why we have a talented team of Performance Managers to offer expert digital marketing for car dealers. From delivering monthly insights to tweak your short-term digital marketing strategy, to ensuring you’re using our technology to seize every opportunity, your Performance Manager is always focused on your success.  

Are you already a Dealer.com and want to know how to best partner with your Performance Manager? Or are you thinking about partnering with the only end-to-end digital marketing in the industry? Here’s an overview of how our digital marketing experts can give you the tools to run a successful dealership. 

What to Expect 

You can expect your Digital Storefront Performance Manager to work with your team to show you the dos and don’ts of digital marketing and retailing, the strategies that drive sales, and the winning formulas that have worked with other dealers. With Dealer.com, you get  

  • Direct access to a skilled digital marketing expert with extensive experience in the automotive industry 
  • Proven marketing and branding strategies to help you stand out from the competition 
  • Best practices to work into your marketing, digital retailing, and sales processes 

The Power of True Digital Marketing Partnership 

Your Digital Storefront Performance Manager is always focused on your dealership’s success. Through regular consultation meetings, you get expert digital marketing and digital retailing advice and insights to customize your digital marketing strategy and ensure that you’re getting the most out of your solution to seize every sales opportunity. 

“We could not be happier with our experience from the website management to the automotive digital advertising. But most importantly the genuine team effort that our Performance Managers bring to the table.”  

Kara Berry Marketing & Communications Coordinator, Keller Ford, Michigan 

Get The Most from Performance Management  

With an average of at least three years of experience in automotive sales, Digital Storefront Performance Managers deliver digital marketing expertise, unrivaled industry knowledge, and a unique understanding of Cox Automotive technologies to help you run a successful digital dealership. Follow a dedicated support model with a team comprised of directors, managers, and digital marketers committed to implementing strategy changes. 

Ready to put the power and expertise of our Digital Storefront Performance Managers to work for your dealership? Schedule a consultation today.  

Noah Lee Education Series: KBB My Wallet

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At Cox, we’re all about creating a frictionless, end-to-end experience for customers. And with so many Cox Automotive solutions, we strive to create valuable connections between our solutions to deliver dealers and consumers real value.

That’s why we believe Cox Automotive marketing solutions—Dealer.com, Autotrader, and Kelley Blue Book— just work better together.  

One valuable connection that was unveiled at NADA Show 2023 that really takes the power of connection to the next level, is Kelley Blue Book My Wallet now being integrated into Dealer.com dealer Websites who have Accelerate My Deal.



Noah Lee, Senior Director of Product Consulting at Dealer.com, provides a quick overview of KBB My Wallet. He also demos how car shoppers can navigate the My Wallet tool on Dealer.com websites and easily complete even more steps of the car buying journey online with Accelerate My Deal.  

As the only end-to-end auto digital marketing agency, Dealer.com wants to help transform your digital retailing and increase your car buyer leads with a truly connected, end-to-end experience for consumers.

Schedule a demo today.   

What does Cookieless Future mean to Dealer.com Dealers

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Cookieless Futures

One of the many benefits of digital marketing is the ability to track and measure. Tracking has always allowed marketers to optimize the consumer experience and better understand behaviors to deliver more relevant messages. There are changes coming to how we track and measure online behavior, and you may have already heard about the “cookie-less future” and “updates to third-party cookies.”

First, let’s explain what a cookie is, what will change and how those changes will help automotive dealer in the US.

What is a cookie?

Technically, cookies refer to files or bundles stored on a user’s computer that hold data. They are two types of cookies

  • First-party cookies are unique to a specific website, and user data can only be collected and activated on that one specific website.
  • Third-party cookies are added to a device by other parties in agreement with the website they are visiting. Third-party cookies allow marketers to follow users around the internet to learn about their behaviors, and, in many cases, retarget them and build custom audiences.

As a marketer, the more we know about behaviors online, the more relevant ads we can present. 

What is changing with third-party cookies and how it affects dealership marketing?

As consumers have expressed increased concern over personal privacy and data, and as new regulatory laws have been passed, companies have had to adjust. Apple sparked the beginning of the end when it started blocking third-party ad tracking to protect its users. Google followed suit, it is currently set to phase out third-party cookies in Chrome by 2024.The new changes to stop supporting third-party cookies are designed to benefit the consumer.

These changes will have a major impact, though audience size may decrease, audience quality will increase. Placing third-party tags all around the web, to make a bunch of guesses about human behavior, is a poor way to build an audience. This practice can waste time and money and is not very effective. 

In reviewing many automotive data companies, there seems to be a lot of guesswork when building marketing audiences that are being resold. This system doesn’t help the car shopper or the marketer and can waste a lot of money — quickly.

And as you’re building out your audience strategy, there are some important questions to ask your potential conquest/big data partner. Make sure your potential partner can answer these questions with facts, stats and deep knowledge.

  • How are you collecting or buying data?
  • How are you activating on an audience?
  • How are you identifying in-market car shoppers?
  • How often are your consumer insights updating?