Seamless Selling: How to Build Omnichannel Experiences 

Car buyers have evolved. They’re no longer content to show up at the dealership and have the deal process dictated to them. They want to work deals on their terms. Whether that’s all online, all in-store, or some combination of car buying channels, they want a seamless, transparent, and efficient car buying process – and they expect dealerships to deliver with digital tools and tech-driven experiences they have grown accustomed to.  

Build the Best Deals Together 

When dealers and their customers get what they want out of a deal, everyone wins. Customers are happy with the purchase price and process, and dealers get lifelong customers and more profitable transactions. These types of mutually beneficial deals happen when dealers and shoppers work together.   

Deal Central from Cox Automotive empowers you and your shoppers to stay in sync during every step of the deal process. No matter which channels customers choose, you can build deals together without ever leaving their side. You give shoppers the seamless, transparent, tech-driven experiences they want, and you drive a higher volume of deals.  

Deliver Omnichannel Deal Making 

No matter how consumers choose to purchase a car, they expect a seamless experience. In fact, as many as 83% of buyers expect a continuous deal, instead of being asked the same questions in-store that they already resolved online. Unfortunately, the deal-making process can be prone to errors, confusion, and an overall lack of cohesion; steps that are started or completed through one purchase path are often repeated.  

Deal Central connects the CRM, DR, Desking, and F&I workflows, giving shoppers the connected buying experience they have come to expect.  

  • Digital Paperwork: Deal Central reduces the time needed to complete and process documents, resulting in less down time during the deal.  
  • Streamline Trade Appraisals: Deal Central speeds up and simplifies the trade appraisal process by integrating it directly into the deal workflow. 
  • Centralized Credit Decisions: View and compare all lender decisions in one place with Deal Central, without having to switch between applications and open windows.  
  • Document Management: Deal Central allows you to upload and manage required documents in one place for a more efficient process. 
  • Collaborative Deal-Making: Empower salespeople to stay by the customers’ side and keep them focused on the deal at hand. 

Maximize Every Deal for You and Your Customers 

Whether shoppers start the car buying process online, in-store, or anywhere in between, you can give them the buying experience they expect with tools that drive efficiency and a modern retail experience. 

With Deal Central, you and your customers build a mutually beneficial deal together. No secret backroom meetings and no breaks in between – just a fast, efficient car buying process. It’s what today’s car buyers want, and the proof is in the profits. Dealers that use Deal Central have a 2x higher close rate1 and earn 15% higher back-end profit.2 

Learn more about Deal Central to see how your dealership can fast track the car buying experience for a more intelligent way to buy and sell.