cox-content-hub.go-vip.net -

All Posts Media

From Online Shopper to Signed Deal: How Masano Auto Group Keeps the Process Moving

By reducing delays, minimizing handoffs, and keeping the entire deal in one workflow, Masano Auto Group uses Deal Central to create a more efficient buying experience that benefits both customers and dealership teams.

Digital Deal Jacket: Dealer Image Capture

Release Date: June 2026 Overview Capture and attach deal documents directly within Digital Deal Jacket in Deal Central—using a mobile device or upload—so required documents are completed without leaving the deal. What problem does this solve? Dealers often collect documents across multiple tools, which creates extra steps and slows down deal completion. What’s improved? How it works

Master Parts & Service Profitability: Tips for Running a More Profitable Parts and Service Department

Watch this on-demand webinar to get practical tips and see firsthand how your dealership can streamline operations and increase profit margins across both parts and service departments. Dealertrack DMS and Xtime experts share strategies to optimize pricing, improve workflows, increase visibility, and drive stronger fixed-ops performance with practical examples you can put into action right away.

The AI-Informed Car Buyer is Here. Are You Ready?

Key Takeaways “According to the Cox Automotive Car Buyer Journey Study, 83% of consumers believe AI will reshape the car buying process in the next 10 years.” AI isn’t a future trend in car buying. It’s already shaping how your customers shop today. For the first time, the Cox Automotive Car Buyer Journey Study tracked how buyers are using AI tools during their research process. The signal is clear: more shoppers are using AI to compare options, validate pricing, and build confidence before they ever contact a dealership. And 83% of consumers already believe AI will reshape car buying in

Cash Down for Cash Deals with Outside Financing

Release Date: June 2026 Overview Deal Central now ensures Cash Down on cash deals is applied consistently across the deal, so totals, lender checks and documents reflect the correct values without needing additional steps. The Problem We Solved Dealer-entered Cash Down values routed to a generic field rather than a distinct field causing downstream issues across the deal: What’s Improved How It Works (At A Glance) Summary: Why This Matters

The Agents Are Shopping – How To Show Up In AI-Driven Search Results

At ASOTU Con 2026, Jade Terreberry and Noah Lee joined client Lonny Soza for a main stage conversation on how AI is reshaping shopper discovery, and what it means for dealer visibility, trust, and readiness in the rapidly evolving retail landscape. Together, they explored how AI-driven search is influencing how buyers find and evaluate dealerships, and why showing up in these moments increasingly depends on clarity, credibility, and the ability to be understood by both people and machines.

Is Your Website AI-Ready? The Foundation for Winning in AI Search

Why the future of dealership visibility starts with your website, not just your marketing. Today’s shopper journey is no longer a series of clicks. It starts with a question, and ends with an answer generated by AI. That shift changes everything. And if AI can’t find, understand, or trust your dealership, you’re not just losing traffic; you’re being excluded from the decision entirely. AI Search Isn’t About Ranking. It’s About Inclusion Traditional search rewarded visibility. AI search rewards confidence. To be included in AI-generated answers, your website must do three critical things: It all Starts with Your Platform Before you can optimize AI, your website needs to be built so AI systems can find and understand it in the first place. Three foundational elements determine whether

Relevance and Discoverability in an AI World Learning Series

AI isn’t just changing search, it’s deciding who gets chosen. Our latest video takes you beyond AI readiness and into real performance. As shoppers shift from search to answers, visibility alone isn’t enough, you need to be the answer. In this session, Dealer.com product expert, Dan Durick, breaks down Generative Engine Optimization (GEO): how to improve your presence, influence sentiment, and earn citations across AI-driven platforms. Plus, see how new reporting reveals where you’re winning, where you’re vulnerable, and exactly how to take action. Continue the video series built to help your dealership stay relevant in AI-driven search Dan DurickDirector of

Make the Service Drive into a Valuable Acquisition Channel

Summary: Dealers can turn their service lane into a powerful used-vehicle acquisition channel by identifying high-value vehicles during scheduled service visits, using real-time inspection data to inform appraisals, and proactively engaging customers with transparent trade-in offers. With customers holding vehicles longer and showing increased interest in value discussions during service, dealerships that connect service, inventory, and CRM workflows can acquire vehicles more efficiently while protecting margin and improving customer experience. A hot topic in the industry right now is finding better ways to source used vehicles. With vehicle and transportation costs higher than ever, dealers are looking for alternatives to sourcing at auction. Increasingly, they’re turning to their existing customers

AI Plus Experts: Why the Best Results Come From Both

AI is transforming automotive retail, from how shoppers search to how dealerships market, personalize, and perform. Tools powered by AI can move faster, surface insights instantly, and automate what once took hours. But the dealerships seeing the strongest results aren’t relying on AI alone. They’re pairing AI with human expertise. At Dealer.com, we believe the best outcomes happen when advanced technology and experienced specialists work together, turning speed and automation into real, measurable impact. Why AI Matters More Than Ever Today’s shoppers expect fast, intuitive, and relevant digital experiences. Increasingly, they’re researching through AI‑powered tools, not just traditional search. That means dealerships must stay visible, perform well, and deliver personalized experiences across every touchpoint. Dealer.com’s AI-powered