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The AI-Informed Car Buyer is Here. Are You Ready?

Key Takeaways “According to the Cox Automotive Car Buyer Journey Study, 83% of consumers believe AI will reshape the car buying process in the next 10 years.” AI isn’t a future trend in car buying. It’s already shaping how your customers shop today. For the first time, the Cox Automotive Car Buyer Journey Study tracked how buyers are using AI tools during their research process. The signal is clear: more shoppers are using AI to compare options, validate pricing, and build confidence before they ever contact a dealership. And 83% of consumers already believe AI will reshape car buying in

Cash Down for Cash Deals with Outside Financing

Release Date: June 2026 Overview Deal Central now ensures Cash Down on cash deals is applied consistently across the deal, so totals, lender checks and documents reflect the correct values without needing additional steps. The Problem We Solved Dealer-entered Cash Down values routed to a generic field rather than a distinct field causing downstream issues across the deal: What’s Improved How It Works (At A Glance) Summary: Why This Matters

The Agents Are Shopping – How To Show Up In AI-Driven Search Results

At ASOTU Con 2026, Jade Terreberry and Noah Lee joined client Lonny Soza for a main stage conversation on how AI is reshaping shopper discovery, and what it means for dealer visibility, trust, and readiness in the rapidly evolving retail landscape. Together, they explored how AI-driven search is influencing how buyers find and evaluate dealerships, and why showing up in these moments increasingly depends on clarity, credibility, and the ability to be understood by both people and machines.

Is Your Website AI-Ready? The Foundation for Winning in AI Search

Why the future of dealership visibility starts with your website, not just your marketing. Today’s shopper journey is no longer a series of clicks. It starts with a question, and ends with an answer generated by AI. That shift changes everything. And if AI can’t find, understand, or trust your dealership, you’re not just losing traffic; you’re being excluded from the decision entirely. AI Search Isn’t About Ranking. It’s About Inclusion Traditional search rewarded visibility. AI search rewards confidence. To be included in AI-generated answers, your website must do three critical things: It all Starts with Your Platform Before you can optimize AI, your website needs to be built so AI systems can find and understand it in the first place. Three foundational elements determine whether

Relevance and Discoverability in an AI World Learning Series

AI isn’t just changing search, it’s deciding who gets chosen. Our latest video takes you beyond AI readiness and into real performance. As shoppers shift from search to answers, visibility alone isn’t enough, you need to be the answer. In this session, Dealer.com product expert, Dan Durick, breaks down Generative Engine Optimization (GEO): how to improve your presence, influence sentiment, and earn citations across AI-driven platforms. Plus, see how new reporting reveals where you’re winning, where you’re vulnerable, and exactly how to take action. Continue the video series built to help your dealership stay relevant in AI-driven search Dan DurickDirector of

Make the Service Drive into a Valuable Acquisition Channel

Summary: Dealers can turn their service lane into a powerful used-vehicle acquisition channel by identifying high-value vehicles during scheduled service visits, using real-time inspection data to inform appraisals, and proactively engaging customers with transparent trade-in offers. With customers holding vehicles longer and showing increased interest in value discussions during service, dealerships that connect service, inventory, and CRM workflows can acquire vehicles more efficiently while protecting margin and improving customer experience. A hot topic in the industry right now is finding better ways to source used vehicles. With vehicle and transportation costs higher than ever, dealers are looking for alternatives to sourcing at auction. Increasingly, they’re turning to their existing customers

AI Plus Experts: Why the Best Results Come From Both

AI is transforming automotive retail, from how shoppers search to how dealerships market, personalize, and perform. Tools powered by AI can move faster, surface insights instantly, and automate what once took hours. But the dealerships seeing the strongest results aren’t relying on AI alone. They’re pairing AI with human expertise. At Dealer.com, we believe the best outcomes happen when advanced technology and experienced specialists work together, turning speed and automation into real, measurable impact. Why AI Matters More Than Ever Today’s shoppers expect fast, intuitive, and relevant digital experiences. Increasingly, they’re researching through AI‑powered tools, not just traditional search. That means dealerships must stay visible, perform well, and deliver personalized experiences across every touchpoint. Dealer.com’s AI-powered

Build Trust That Drives Loyalty and Inventory Growth

What You’ll Learn New insights from the 2025 Cox Automotive Fixed Ops and Ownership Study show that trust plays a central role in how consumers engage with dealerships over time. It influences where they service their vehicles, how loyal they remain, and where they turn when it’s time to buy or sell. The study also points to an important opportunity. Trust isn’t just earned through intent or messaging. It can be operationalized through consistent, transparent experiences that help customers feel confident in their decisions across the ownership journey. Why Trust Drives Loyalty and How Dealers Can Put It to Work Trust isn’t an abstract idea in your dealership. It’s one of the strongest factors influencing whether customers return,

Kelley Blue Book

2026 Fixed Ops Focus Series: Vehicle Inventory Sourcing

This impactful session covers how top performing dealerships are turning vehicles arriving in the service lane into inventory acquisition targets.

Digital Tools, Real Results: Why Your Most Satisfied Buyers Are Doing More Online

Key Takeaways The most satisfied car buyers are not spending less time shopping. They’re spending less time stuck in the dealership process. According to the recent Car Buyer Journey Study, buyers who complete more steps of the purchase online report significantly higher satisfaction and spend less time in-store. This shift toward digital-first behavior is one of the most important trends shaping the modern buying experience. It’s what your buyers want. And it’s up to you to deliver it. We explored the full set of trends, from rising satisfaction to shifting expectations across the purchase and ownership journey, earlier. Now, we’ll go deeper and focus on one takeaway from the data: your most satisfied buyers are doing more online. To improve customer satisfaction and save time,