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Win Service Customers with Transparency, Expertise, Automation & Communication
Your service customers want to take control of their experiences. This eBook discusses how dealerships can win customers by providing them with flexibility, support, education and transparency. Discover actionable strategies that will help customers feel more empowered in the service drive in ways that drive conversion, more dollars per RO, and overall service revenue. What You’ll Learn: Download your copy now to learn more about the drivers of customer satisfaction during the financing process.
Competing Beyond the Offer: Why Dealers Need a Long Tail Strategy Now
How do you win beyond the offer without racing to the highest upfront number? In this quick-hitting 13‑minute For the Road Forward episode, host Jade Terreberry sits down with Micah Tindor to unpack why shifting consumer behavior demands that dealers adopt a long‑tail acquisition strategy—and how pairing that approach with Kelley Blue Book® Instant Cash Offer (KBB ICO) helps dealers win more trades, source the right vehicles, and build durable lifetime value.Kelley Blue Book
Dealer.com Is Leading the Way in Automotive AI Technology
Summary: Dealer.com is leading the way in AI-driven automotive search and Generative Engine Optimization (GEO). While Google still dominates car-buying research, AI platforms like ChatGPT and Gemini are reshaping consumer behavior. Dealer.com websites are built for both traditional SEO and AI discoverability through industry-leading GEO, no extra setup required. With structured data, verified AI crawler access, and ongoing enhancements, your dealership stays competitive as search technology evolves. Staying Ahead in a Changing Search Landscape At Cox Automotive, we’ve always been at the forefront of digital transformation in the automotive industry. Today, AI-powered platforms like ChatGPT and Google Gemini are changing the way consumers search for vehicles, and Dealer.com remains committed to keeping your dealership visible and competitive, no
Getting More Buyers Across the Finish Line
Every car shopping journey has its highs and lows. On the positive side, it’s fun to do test drives and it’s exhilarating to drive off the lot in a new vehicle. But a lot happens in between those two highlights – and that’s where almost a quarter of car buyers consider bailing out altogether. According to Cox Automotive’s 2025 Drivers of Car Shopping Satisfaction Study, 24% of car buyers consider dropping out during their buying journey. Where do the negative feelings come in? Time spent sitting idle at the dealership continues to be the thing shoppers find most unpleasant. But according to those shoppers who considered abandoning their purchase, the other low points
Mastering Inventory Volatility: Seasonal Insights & Scalable Acquisition Tactics
This Automotive News webinar led by Micah Tindor from Cox Automotive, focusing on current trade-in market trends, Q4 projections, and strategies for proactive used inventory acquisition. The session covers challenges like slowing sales pace, rising negative equity, affordability issues, and the impact of tariffs and EV tax credits. You will learn how to optimize acquisition channels, leverage data-driven solutions, and use Kelley Blue Book tools to navigate a changing automotive market.Kelley Blue Book
Smart Strategies for Dealers—Thriving Amid Inventory Swings and Seasonal Shifts
By Micah Tindor, Assistant Vice President, Consumer Vehicle Disposal, Cox Automotive As dealers head into the final stretch of the year, the automotive market is anything but predictable. Inventory swings, affordability pressures, and shifting consumer behaviors are creating a complex environment—one that demands smarter, more agile strategies. In this blog, I’ll share insights from our recent Auto News webinar on how dealers can navigate these challenges, capitalize on seasonal opportunities, and build scalable systems that drive long-term success. Whether you’re managing trade-in complexities or rethinking your acquisition strategy, the tools and tactics we’ll explore can help you stay ahead ofKelley Blue Book
MRC Panel Preview: Future-Proofing Dealers with AI, Data, Attribution
Guest Experts: Mo Zahabi, AVP Product Consulting, and Noah Lee, Director of Product Consulting at Cox Automotive, join Jade Terreberry for a dynamic preview of their Modern Retailing Conference (MRC) panel.
Turning Service Trends Into Profit: Strategies for Fixed Ops Success
Dealership service is at a crossroads. Vehicles are older, service demand is rising, and the market is expanding—but dealerships aren’t capturing their fair share. According to the 2025 Cox Automotive Service Industry Study, service visits are up, yet more customers are shopping around for service. The upside? Fixed ops revenue is thriving. Last year, service and parts brought in $156 billion, making up 13.2% of dealership income. That’s a clear sign, now’s the time to win back visits, boost retention, and turn service demand into long-term profitability. Reclaiming share won’t happen by sticking to the status quo. Below are five
Auto Financing Moving Up-Funnel Creates a Prosperous Opportunity
Today’s car buyers are starting their financing journey online—before they ever connect with a dealer. That shift is reshaping how lenders, OEMs, and digital retail partners need to think about their role in the shopping experience. In the latest Forward-thinking Strategies podcast, Lender Strategist Andy Mayers explores how Cox Automotive’s Finance Services API is helping auto retailing clients meet this moment—and why it’s a must-have for anyone looking to grow and succeed in today’s expanded marketplace. The New Starting Line: Financing First According to recent Cox Automotive research, 88% of consumers want to complete some or all of their car-buying steps online.
How Turning Shoppers into Finance-Approved Buyers Is Good for Business
In just 5 minutes, hear how Finance Services helps you deliver ready-to-buy customers to your dealer partners. Support budget-conscious consumers with financing at the start of their journey—and open a powerful channel to boost originations and grow your business. 0:04 And we’re back. 0:06 I’m Greg Payne, Marketing Manager with Cox Automotive, and I’m joined once again by my colleague Andy Mayers, AVP of Dealer Track Lender Solutions. 0:14 Andy, thanks again for joining me Today. 0:16 We’re going to be discussing our next topic in the Small Bite series, Finance Services. 0:22 Now tell me if I’m wrong about this, but this tool actually