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Be One of the First to Access the Whitepaper

PRIORITY WAIT LIST:  Be One of the First to Access the Whitepaper: From Click to Car Sale – Improving Marketing Measurement and Results  Dealerships are missing out on sales and don’t even know it. The outdated method of traditional lead tracking leaves out most of the buyer journey, but a new whitepaper reveals how to fix that 92% blind spot.  Backed by Clarivoy data and independently conducted by Perficient for Cox Automotive, this upcoming whitepaper introduces the smarter way to measure marketing success using Multi-Touch Attribution (MTA). Be the first to access the insights that will reshape how your dealership

Ensure Continued Profitability by Prioritizing the Shopper Experience 

Dealership profits and the consumer experience have always been (and will forever be) inseparably connected. As trends, market conditions, and technologies change, the way you treat your shoppers and the experiences that you deliver are always in your control.  Even amid current economic uncertainty and an ever-growing list of factors that impact profitability, your long-term success is tied to the consumer experience. If shoppers have a great experience at your dealership, they will keep coming back—and their positive opinions will impact others’ perceptions of your dealership too.  A Decline in Dealership Confidence    Dealers are overall less optimistic about market conditions

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Data-Driven Strategies for Modern Dealerships: Turning Clicks into a Close

Jade Terreberry introduces the episode and guest Noah Lee, Product Manager at Dealer.com, and previews the topic of optimizing the car buying journey from click to close.

3 Steps to Optimize Your CTAs on the VDP 

In today’s mobile-first world, your Vehicle Detail Page (VDP) needs to do more than just look good. It needs to work smart. Shoppers are browsing on their phones, and every button, banner, and sticky action plays a role in either helping or hindering their journey.  Here are three practical steps to streamline your CTAs and create a cleaner, more effective VDP experience:  1. Remove Unnecessary Clutter  Start by viewing your VDP on your mobile device. Are there buttons that don’t relate to the vehicle being viewed?   Fixed buttons are often the culprit here. Because they follow the shopper as they

More Profitable Service Experiences Need a Better Service Platform 

Consumer trends are changing. Flexibility and convenience are key—and that extends to the service department. To drive revenue in fixed ops, it’s critical for dealerships to enhance the service experience. The reward is twofold: Happy customers will return for future service needs—and perhaps even return to trade in and then purchase a new vehicle.   To elevate the service experience, make it easier for customers to schedule and check in for their appointments. Look for ways to help provide clear updates so customers understand their vehicle’s status and approve ROs faster, while reducing staff downtime to keep operations running efficiently.  Here’s

Streamline Sales with CRM Tools and AI-Driven Insights 

Rising floor plan costs, growing advertising expenses, and broader economic volatility mean it’s getting harder for dealers to increase profitability. Navigating automotive retail today demands precision, efficiency, and an unwavering focus on customer relationships.   More than a CRM provider, VinSolutions is a suite of tools that turn data into profit across the entire dealership. Powered by exclusive insights from Cox Automotive, VinSolutions enables dealerships to connect with ready-to-buy consumers. Intelligent automation drives highly personalized marketing campaigns to drive engagement and foster loyalty from shoppers. Meanwhile, streamlined desking solutions build more effective deals and provide more accurate trade-in appraisals. Here’s

Unlocking Profit Potential: Mastering Trade-In Strategy with Kelley Blue Book Instant Cash Offer

In this exclusive bonus segment of the Complete Profit Picture training series, industry experts dive into the evolving landscape of vehicle acquisition and trade-in strategy. Learn how to leverage real-time data, digital tools, and dealership processes to build consumer trust, optimize appraisals, and drive profitability—even amid market disruptions. Discover actionable insights on aligning fixed and variable operations, motivating your team with smart pay plans, and using Kelley Blue Book Instant Cash Offer to turn every appraisal into a win. Perfect for dealers looking to stay ahead in a shifting market. Interested in digging deeper? Check out this blog on the need for implementing the

Kelley Blue Book

Credit & Compliance 101 with Equifax: Expert tips on staying ahead of credit risk and fraud

Join hosts Brady Harrison, Head of Strategy & Execution, Equifax Digital Solutions, Margaret Bosworth, Equifax Director of Identity, Fraud and KYC Solutions and Robert Newman, Director Product Consulting & Performance Management for Cox Automotive as they discuss how to get ahead of credit risk with compliance and fraud prevention: Don’t have Dealertrack Compliance to safeguard your deals? Schedule a demo with a compliance specialist today.

Native CDPs and AI: Powering Personalization at Your Dealership

Susan Blue, VP of Operations for Dealer Sales and Solutions at Cox Automotive, joins Jade Terreberry to demystify the evolving role of Customer Data Platforms (CDPs) in automotive retail.

Why enabling Payoff Quotes on Dealertrack and YOUR website matters

Providing a “self-serve” model reduces call center volume, increases operational efficiency and drives a better experience for your customers. This simple yet strategic solution helps the entire industry streamline trade-ins and speed deal-making.