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Build Trust That Drives Loyalty and Inventory Growth
What You’ll Learn New insights from the 2025 Cox Automotive Fixed Ops and Ownership Study show that trust plays a central role in how consumers engage with dealerships over time. It influences where they service their vehicles, how loyal they remain, and where they turn when it’s time to buy or sell. The study also points to an important opportunity. Trust isn’t just earned through intent or messaging. It can be operationalized through consistent, transparent experiences that help customers feel confident in their decisions across the ownership journey. Why Trust Drives Loyalty and How Dealers Can Put It to Work Trust isn’t an abstract idea in your dealership. It’s one of the strongest factors influencing whether customers return,Kelley Blue Book
2026 Fixed Ops Focus Series: Vehicle Inventory Sourcing
This impactful session covers how top performing dealerships are turning vehicles arriving in the service lane into inventory acquisition targets.
Digital Tools, Real Results: Why Your Most Satisfied Buyers Are Doing More Online
Key Takeaways The most satisfied car buyers are not spending less time shopping. They’re spending less time stuck in the dealership process. According to the recent Car Buyer Journey Study, buyers who complete more steps of the purchase online report significantly higher satisfaction and spend less time in-store. This shift toward digital-first behavior is one of the most important trends shaping the modern buying experience. It’s what your buyers want. And it’s up to you to deliver it. We explored the full set of trends, from rising satisfaction to shifting expectations across the purchase and ownership journey, earlier. Now, we’ll go deeper and focus on one takeaway from the data: your most satisfied buyers are doing more online. To improve customer satisfaction and save time,
Transparent Pricing Solutions
In response to increasing focus on pricing transparency regulations, Autotrader offers two solutions to help your dealership display fees clearly — building shopper trust from the first click.
Closing the Gaps in Digital Retailing — with a Smart Path Forward for OEMs, Lenders, and Their Dealer Partners
Featuring AVP/Lender Strategist Andy Mayers with insights from the latest Cox Automotive Research Today’s car buyers expect more than just a digital storefront—they want a seamless, fully connected journey from shopping to contract signing, whether they choose to complete their purchase remotely or in-store. And while OEMs have made significant strides in delivering their Tier 1 to Tier 3 digital retailing experiences, most will acknowledge that friction still exists—particularly as shoppers transition into the F&I workflow. In this new Forward-thinking strategy session — and backed by insights from recent Cox Automotive industry studies — Andy Mayers breaks down how Cox Automotive’s Contracting Services solution is helping OEMs,
Deal List + Trade Handling in Sales View
Overview Deal Central adds a Deal List inside Sales View so sales teams can see all of a customer’s latest deal versions, their entire deal history, and navigate to previous deal versions easier with better control over trade information. What’s Improved This update saves time and effort when working across multiple deal versions and trade vehicles. What this means for you: Feature Updates Deal List Component in Sales View Trade Handling When Opening Deal Versions
Manager View Custom Printing Enhancements
Overview Manager View Custom Printing Enhancements give your team more control and flexibility over printing proposals in Deal Central—so you can create dealership-specific proposals that align with how deals are presented in real conversations. This release includes three updates to printing proposals in Manager View: What’s New Dealership-specific disclaimers Adjustable text sizing A 4-square print proposal option 4-Square Proposal Template Example How It Works (Step by Step) Manager View – Customizable Disclaimer for Printing Proposals Add a Customized Disclaimer on proposals — To update a proposal with your dealership’s disclaimer: For multi-scenarios deals Manager View – Font Size Adjustment Setting for Default Printing Proposal Adjust text sizes on proposals — to change the font size before printing: Manager View – 4-square printing template Create a 4-Square Print Proposal from the Templates List
Masano Auto Group is saving 30–45 minutes per deal—and customers are buying more because of it.
See how Deal Central delivered on a better customer experience through faster workflows, continuity throughout the deal, and predictive insights.
The Frictionless Car Buying Experience Revealed
OEMs, lenders, and digital retailing partners can finally deliver a seamless, end-to-end contracting experience — hear how. Transcript: 0:05And we’re back. 0:07Welcome to the final episode of our Small Bite series. 0:10I’m Greg Payne, Marketing Manager with Cox Automotive, and I’m joined, as with every episode, by my colleague Andy Mayers, AVP of Dealer Track Lender Solutions. 0:19Andy, it’s been quite a ride so far, and I’m really excited to talk about this final episode and talk about contracting services. 0:27Well, let’s do it. 0:29You know, at the end of the day, if a lender doesn’t get a contract, they
Build a More Predictable Used Inventory Pipeline
How dealers can use ownership and service signals to identify and act on acquisition opportunities others miss