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The Fight Against Fraud: What Automotive Retailers Need to Know to Protect Consumers and Their Dealership  

Dealerships hold a highly visible role in their communities. Not only do they provide jobs for residents, support local organizations, and provide valuable funding for state, county, and city government, but they’re also responsible for safeguarding consumers personal information. With all that data—and valuable inventory on the lot—it’s no wonder dealers are targeted by fraud.  Growing awareness of fraud means consumers are becoming more concerned about protecting their personal information. In the 2024 Cox Automotive Evolving Consumer Study, more than 3 out of 4 consumers said they’ll only share information with companies that are transparent about how they protect their customer

Building a Dealer Culture: Stopping Fraud Before It Starts

In Part 2 of this identity fraud series, Margaret Bosworth of Equifax continues her conversation with host Jade Terreberry to share practical strategies dealers can use to strengthen fraud prevention and compliance.

Seamless Selling: How to Build Omnichannel Experiences 

Car buyers have evolved. They’re no longer content to show up at the dealership and have the deal process dictated to them. They want to work deals on their terms. Whether that’s all online, all in-store, or some combination of car buying channels, they want a seamless, transparent, and efficient car buying process – and they expect dealerships to deliver with digital tools and tech-driven experiences they have grown accustomed to.   Build the Best Deals Together  When dealers and their customers get what they want out of a deal, everyone wins. Customers are happy with the purchase price and process,

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 Omnichannel Tools to Improve Efficiency

Most dealerships have more data than they can manage. The right tools turn that data into AI-driven insights and more sales.

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Demystifying Data: A Look Inside the Real-Time Data and AI-Powered Workflows that Drive Deal Central 

Today’s car buyers expect more than convenience—they expect intelligence.  Car buyers want to feel empowered, not pressured. They want to buy a car—not be sold one. And they want to do it on their terms, whether that’s online, in-store, or somewhere in between. That’s why Cox Automotive created Deal Central—an AI-powered deal-making solution that redefines automotive digital retailing, delivering a modern, customer-first car buying experience.  The Power of First-Party Data  At the heart of Deal Central is something no other solution can match: Cox Automotive’s robust ecosystem of first-party shopper data. This data doesn’t just sit in a dashboard—it drives

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How Omnichannel Dealers and Outperforming their Peers to Win More Deals 

Jessica Stafford, Senior Vice President of Consumer Solutions for Cox Automotive, joins Emma Hancock to discuss how omnichannel dealers are leveraging connected solutions to deliver a seamless buying experience, and how they are outperforming their peers and closing deals at a higher rate.  Key Takeaways  Timestamps  0:00 – 2:40 – Highlights of the Cox Automotive Retail Study  Emma Hancock introduces the episode and asks Jessica Stafford, Senior Vice President of Consumer Solutions for Cox Automotive, about the results of the new Digitization of Automotive Retail Study from Cox Automotive, and the benefits of offering an omnichannel car buying experience.  2:57

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Why CDPs and AI Matter for Dealer.com Customers 

In today’s digital-first automotive retail environment, personalization isn’t just a nice-to-have—it’s a competitive necessity. That’s why Cox Automotive has invested deeply in building a native Customer Data Platform (CDP) that powers smarter, more efficient, and more personalized experiences across its ecosystem. This integration includes Dealer.com.  From Buzzword to Backbone  As highlighted by Cox Automotive leaders, CDPs have evolved from industry jargon to something essential dealers must have access to. Cox’s native CDP unifies data from across its brands—Autotrader, Kelley Blue Book, Dealer.com, and more—into a single, real-time customer profile. This means Dealer.com customers benefit from a continuously updated, 360-degree view

Focusing on What Actually Sells: Why Dealers are Shifting to Multi-Touch Attribution

Cody Gentry, AVP of Dealer Success at Autotrader and Kelley Blue Book, breaks down how dealers can and should modernize their approach to ROI by embracing multi-touch attribution, taking a deep dive into why relying on CRM data and lead volume alone is no longer enough, and how tools like weighted engagement are helping dealers identify blind spots, protect their spend, and focus on what actually drives sales.

Five Dealership KPIs that Drive Results (and How to Use Them) 

Traditional managers, focus on appointments and sales. We hear it all the time. How many appointments do we have and how many cars do we have out this month so far don’t get me wrong. That’s a very important piece. However, what part of your business is preventing growth from receiving the lead to getting them to the showroom? Where do we struggle? Performance isn’t just about instincts—it’s about insights. Knowing where you are at, what the problem is and who you need to coach. (What, Where and Who) With more data, more communication channels, and more customer expectations than

Streamlining Dealer Operations with Connected Solutions 

It’s a common scenario: A car buyer is ready to accept a deal and drive off the lot, but there’s still some wait time. In fact, the top complaint today’s consumers have about their dealership experience is the down time—and most of that takes place while they’re waiting to sign paperwork, apply for financing, or get approval.   Dealerships that embrace connected retail solutions are better equipped to drive profits, enhance efficiency, and provide superior customer experiences. Dealertrack DMS and F&I solutions offer a seamless platform that connects every part of the dealership, allowing teams to achieve more while simplifying operations.