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Intelligent Website Optimizer Info Sheet

The Intelligent Website Optimizer helps dealerships take control of their digital strategy with actionableinsights and guided improvements. By analyzing real user data, the tool identifies performanceopportunities across your site and provides easy-to-follow recommendations through an intuitiveinterface. Whether working independently or alongside a Performance Manager, you can implementchanges quickly and track results with confidence.

Tariff Impact: Why Strategic Responses are Needed for Auto Dealers

Expert Guest: Bill Zadeits, President of Cherokee Media Group and host of the hit AutoRemarketing Podcast, joins Jade Terreberry at the AIS NRC Conference to discuss the current state of the automotive industry amidst the recent tariff announcements, sharing his insights on the unpredictable nature of the situtation, the potential impact on new and used car markets, and the need for cautious steps and strategic responses to navigate these times.

4 Strategies to Improve Service Department Revenue in Volatile Markets

The automotive retail landscape is changing. The industry is feeling the impact of evolving technology, shifting priorities among consumers, and market volatility due to tariffs. Fluctuating markets mean revenue instability, putting added pressure on fixed ops departments, which have already seen prices steadily increase over the last five years. Used together, the solutions and strategies outlined in this article can help dealerships service departments improve revenue, efficiency, and customer retention in any market. Convert service opportunities. Don’t overlook the power of sending personalized marketing service reminders and offers to customers who previously declined services. In addition, high-quality images, audio and video

An Economist’s Take: Tariff Changes and Expert Analysis

Expert Guest: Jonathan Smoke, SVP Chief Economist at Cox Automotive, joins Jade Terreberry at the AIS NRC Conference where he was presented an award, to discuss the current trending economic shifts and situations as well as providing insights into the recent tariff announcements, the potential for a recession, and strategies for dealers and OEMs to navigate these uncertain times using real-time data and diversified revenue streams.

Reflecting on 15 Years: Automotive Industry Transformation

Guest Expert: Isabelle Helms, VP of Research and Market Intelligence at Cox Automotive, joins Jade Terreberry to discuss the transformative changes in the automotive industry over the past 15 years.

Navigating Tariff Turbulence: Why Dealers Need Kelley Blue Book Instant Cash Offer Now

New automotive tariffs are no longer just a proposal; they are a reality, leaving both dealers and consumers wondering about the impact on new car prices. This uncertainty has led to a spike in car shopping as consumers explore their options before the tariffs take effect on April 2nd. While there is immediate opportunity to capitalize on this surge of behavior, dealers also need to look ahead and take proactive steps to stay ahead of the curve. Read on to gain insight into the impact of tariffs on dealership operations, how this will impact consumer behavior, and actionable steps your

Kelley Blue Book

Special Report: Tax Time Opportunities and Tariff Impact on Timing

Guest Expert: Trent Thacker, Senior Director of Research and Market Intelligence with Cox Automotive

Preparing for Tariffs: Essential Tips for Automotive Dealers

Tariffs are here, and they are affecting the automotive industry. On Wednesday, March 26, a significant announcement was made: new tariffs, more extensive than anticipated and set at a 25% rate, will be implemented starting April 2. Last year, about 44% of new vehicles sold in the U.S. were imported from North America, Europe, and Asia. The automotive industry, which relies on a global supply chain, is already grappling with high costs. These new tariffs will further complicate the situation, leading to higher expenses. This increase in costs means fewer affordable options for consumers and could potentially result in lower

Get Ready for the Shift: Why Dealers Must Rethink Ad Budgets Ahead of the 25% Auto Tariff

Just turn on the news, and you will hear that the U.S. automotive industry is on the brink of significant change. With the imminent implementation of a 25% tariff on imported vehicles and parts, dealers must proactively adjust their strategies to navigate the evolving market landscape. Understanding the Tariff’s Impact Effective April 3, 2025, the U.S. government will impose a 25% tariff on all imported cars, light-duty trucks and auto parts. This policy aims to bolster domestic manufacturing but is projected to have immediate repercussions on vehicle pricing and sales dynamics Cox Automotive Industry analyses indicate that these tariffs could

The Car-Buying Game Has Changed. Here’s How to Win with AI and Better Automation.

Car-buyers are telling you what they want and how to win their business. They’re leaving a trail of data online with every move they make. And nearly seven out of ten of them are even willing to complete some or all their purchases online.1 But the game is constantly changing and, frankly, more complex than just offering an online storefront. More and more data can be a problem, not a solution. So, how do you win in this constant game of ‘keep up’? Cox Automotive is delivering big this year. When it comes to Artificial Intelligence (AI) and automation, both

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