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AI-Powered Marketing: Predictive Insights for the Modern Dealer.

Predictive insights and analytics are changing the way automotive dealerships operate. From optimizing marketing campaigns to predicting sales needs, predictive insights use Artificial Intelligence (AI) and data to anticipate trends, improve decision-making, and boost efficiency.   This guide will introduce you to the world of predictive insights, explain how they differ from predictive analytics, and highlight how they can help your dealership excel across various functions.   Included in this guide:   What Are Predictive Insights?   Predictive Insights vs. Predictive Analytics   What Are the Benefits of Predictive Insights?   Use Cases for Dealerships   What Are Predictive Insights?   At their core, predictive insights in the

2025 Fixed Ops Focus Series: Reporting Enhancements

This informative session will guide you through the latest enhancements to our reporting platform
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Dealtrack Spotify Episode 1

Chad Atwater, Director of Sales for Autotrader and Kelley Blue Book, joins Jade Terreberry to have a quick but impactful conversation

Evaluating Data and Predictive Insights to Close More Deals 

In Cox Automotive’s 2024 Power of Data research study, four out of five dealers agree: Data can help them forecast trends, generate and capture demand, become more efficient, and maximize profits. And yet, only 26% of dealers are confident in insights provided by third-party vendors.   The recent surge of third-party tools that provide data and leverage AI-generated insights means dealers have seen results that are all over the place. Dealers face three major challenges:  Given these concerns, it’s no surprise dealers have been hesitant to invest in solutions that can use this data to automate workflows and provide AI-driven insights.

Fighting Fraud: What Every Automotive Dealer Needs to Know

Margaret Bosworth, Director of Fraud, Identity, and Compliance Solutions at Equifax, joins Jade Terreberry for the first of a two-part series focused on fraud prevention in the automotive industry.

2025 EV & Hybrid Insights 

In automotive, there is no bigger task ahead than the shift to electrification. While there are still concerns about costs and charging infrastructure, sales show that more people are adopting EVs. In the first quarter of 2025, EV sales increased by 11.4% compared to last year. Interestingly, this growth is coming from brands other than Tesla.  While Tesla’s sales declined, new models from Acura, Audi, Chevrolet, Honda and Porsche helped boost overall EV sales.  At Cox Automotive, we remain optimistic about the future. Despite some ups and downs, and starts and stops in regulations, we see a strong interest in EVs among

From Online Interest to In-Store Sales: Operational Strategies That Work

Chad Atwater, Director of Sales for Autotrader and Kelley Blue Book, joins Jade Terreberry to have a quick but impactful conversation at the AIS NRC Conference to discuss how dealers can use real-time data to drive performance and stay competitive in a rapidly shifting market.

Digitize Your Dealership Checklist

Blend online and digital processes in six easy steps The most successful automotive retail stores are integrating online and in-store processes. Learn to create a hybrid experience that saves time, builds trust, and improves the car buying experience. This simple checklist will help you balance online processes with digitally supported in-store steps to build a unified experience.

Understanding Consumer Behavior: Fast Tracking a Click to Close

Guest Expert: Noah Lee, Director of Product Consulting for Dealer.com, joins Jade Terreberry at the AIS NRC Conference to discuss the critical steps between click and close in the car buying process. Noah shares insights on how understanding consumer behavior and leveraging data can optimize marketing strategies, enhance the customer experience, and drive higher conversion rates, highlighting the importance of the Retail 360 ecosystem in creating a seamless, connected experience for both consumers and dealers.

Countdown to Conversion with Vehicle Search Personalization 

With Dealer.com, your dealership ensures shoppers find what they’re looking for on your site no matter how they browse, search or carry their shopping experience from site to site.   How AI-Powered Website Personalization Works  Experience Optimization, also known as Dealer.com’s website personalization engine, works by taking a visitor’s previous shopping activity from Autotrader, KBB.com and Dealer.com websites, and using AI and automation to dynamically customize what they see on portions of your Dealer.com website.  You can enhance their shopping experience by providing tailored, relevant inventory and incentive recommendations for your customers based on the vehicle(s) they’re shopping for and how