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The Do’s and Don’ts of Using AI to Evaluate Your Website
AI tools like ChatGPT, Claude, Gemini, and Perplexity can help marketers research faster and uncover website opportunities. But when it comes to evaluating website performance, AI should support the analysis, not replace the data behind it. Here are some dos and don’ts of using AI to evaluate your website: Don’t: Use AI as Your Only Source of Truth The Better Approach: Pair AI with Real Measurement The most effective organizations do not choose between AI and analytics. They use both. Do: Use AI to Strengthen Your Analysis Bottom Line Don’t use AI to replace measurement. Do use AI to ask
Ability to Convert Individual to Business Customer
Release Date: July 2026 Overview Deal Central now allows dealerships to convert an individual customer to a business customer directly within Manager View, helping teams keep the deal moving when a customer needs to purchase through a business. The Problem We Solved What’s Improved How It Works (At a Glance) Summary: Why This Matters
Myth vs. Fact: Why LLMs Aren’t Reliable Website Analysis Tools
AI large language models (LLMs) like ChatGPT, Claude, and Gemini are incredibly useful. They can summarize information, generate content, and help users explore ideas faster than ever before. But as organizations increasingly rely on these tools, one misconception has become more common: just because an LLM can generate an analysis does not mean it is qualified to perform one. When it comes to website performance, SEO, GEO, AI readiness, or competitive research, the difference matters. LLMs can be helpful assistants, but they are not measurement platforms, technical auditors, or sources of truth. Here are some myths and facts dealers should
From Online Shopper to Signed Deal: How Masano Auto Group Keeps the Process Moving
By reducing delays, minimizing handoffs, and keeping the entire deal in one workflow, Masano Auto Group uses Deal Central to create a more efficient buying experience that benefits both customers and dealership teams.
Digital Deal Jacket: Dealer Image Capture
Release Date: June 2026 Overview Capture and attach deal documents directly within Digital Deal Jacket in Deal Central—using a mobile device or upload—so required documents are completed without leaving the deal. What problem does this solve? Dealers often collect documents across multiple tools, which creates extra steps and slows down deal completion. What’s improved? How it works
Master Parts & Service Profitability: Tips for Running a More Profitable Parts and Service Department
Watch this on-demand webinar to get practical tips and see firsthand how your dealership can streamline operations and increase profit margins across both parts and service departments. Dealertrack DMS and Xtime experts share strategies to optimize pricing, improve workflows, increase visibility, and drive stronger fixed-ops performance with practical examples you can put into action right away.
The AI-Informed Car Buyer is Here. Are You Ready?
Key Takeaways “According to the Cox Automotive Car Buyer Journey Study, 83% of consumers believe AI will reshape the car buying process in the next 10 years.” AI isn’t a future trend in car buying. It’s already shaping how your customers shop today. For the first time, the Cox Automotive Car Buyer Journey Study tracked how buyers are using AI tools during their research process. The signal is clear: more shoppers are using AI to compare options, validate pricing, and build confidence before they ever contact a dealership. And 83% of consumers already believe AI will reshape car buying in
Cash Down for Cash Deals with Outside Financing
Release Date: June 2026 Overview Deal Central now ensures Cash Down on cash deals is applied consistently across the deal, so totals, lender checks and documents reflect the correct values without needing additional steps. The Problem We Solved Dealer-entered Cash Down values routed to a generic field rather than a distinct field causing downstream issues across the deal: What’s Improved How It Works (At A Glance) Summary: Why This Matters
The Agents Are Shopping – How To Show Up In AI-Driven Search Results
At ASOTU Con 2026, Jade Terreberry and Noah Lee joined client Lonny Soza for a main stage conversation on how AI is reshaping shopper discovery, and what it means for dealer visibility, trust, and readiness in the rapidly evolving retail landscape. Together, they explored how AI-driven search is influencing how buyers find and evaluate dealerships, and why showing up in these moments increasingly depends on clarity, credibility, and the ability to be understood by both people and machines.
Is Your Website AI-Ready? The Foundation for Winning in AI Search
Why the future of dealership visibility starts with your website, not just your marketing. Today’s shopper journey is no longer a series of clicks. It starts with a question, and ends with an answer generated by AI. That shift changes everything. And if AI can’t find, understand, or trust your dealership, you’re not just losing traffic; you’re being excluded from the decision entirely. AI Search Isn’t About Ranking. It’s About Inclusion Traditional search rewarded visibility. AI search rewards confidence. To be included in AI-generated answers, your website must do three critical things: It all Starts with Your Platform Before you can optimize AI, your website needs to be built so AI systems can find and understand it in the first place. Three foundational elements determine whether