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Leveraging Every Touchpoint: Drive Your Shopper Satisfaction and Profitability
Jeremy Marshall joins Jade Terreberry to discuss how dealers can finally close the 92% blind spot in their sales funnel by embracing multi-touch attribution and honest measurement.
AI-Powered Buying: 5 Ways to Win with Deal Central
AI is changing the way customers buy cars—and with it, you can exceed your customers’ expectations. Deal Central, Cox Automotive’s AI-powered deal making solution, equips you to deliver a connected, intelligent buying experience. And you don’t want to wait: Here are five steps you can take today to build a better experience, based on research from Cox Automotive’s Digitization Study. Tip 1: Use Deal Pulse to Present the Right Offer the First Time Take Action Train your managers to utilize real-time data and insights to better understand customer leads and budget expectations. Why it matters Some deals are direct and
Leveraging AMP Marketing Dashboard for Effective Management
In this video, we dive into the AMP Marketing Dashboard, your go-to tool for tracking AMP-specific results within your CRM. Learn how to access and navigate the dashboard to monitor key metrics such as Marketing Activity, Sales Influence, and Service Influence. Discover the importance of weekly reviews of email clicks, tasks, and sales lead widgets to identify potential leads and optimize sales strategies. Customize reports in Automotive Marketing Platform to track the most relevant data, ensuring they can make informed decisions to enhance dealership performance.
Automotive Marketing Platform: Efficient Lead Follow-up
Learn how to efficiently and effectively contact customers who have engaged with Automotive Marketing Platform campaigns. In this video, we provide some pointers on responding to AMP tasks and leads within VinSolutions CRM. Key Highlights:
Identifying AMP Tasks and Leads
Learn how to unlock the full potential of your Automotive Marketing Platform (AMP) with this quick and comprehensive video! Whether you’re a sales agent, BDC Rep, or sales manager, this video will guide you through the essential steps to efficiently manage your AMP tasks and leads. Learn how to stay organized, prioritize your tasks, and ensure your team is on track, all within a few quick clicks. Watch now to enhance your productivity and deliver exceptional customer experiences with ease!
Maximizing Sales with AMP’s Opportunity List
Discover how the Opportunity List in Automotive Marketing Platform can enhance your sales strategy by providing a centralized hub for high-potential prospects. This tool leverages Cox Automotive’s proprietary data to prioritize leads most likely to convert, including customers ready to buy, actively shopping, or nearing the end of their lease or loan. Integrate this powerful resource into your existing workflow, whether for task replacement or data mining, and collaborate with your Marketing Account Manager to tailor its use to your strategy.
Selling Capacity: The Untapped Potential in Dealership Service Hours
In this panel from the Fixed Ops Roundtable, Skyler Chadwick (Cox Automotive) and Tully Williams (Niello Company) discuss how to rethink your service scheduling strategy, offering actionable insights service department managers can use to bring more customers into the service lane. Learn how your marketing and service software can work together to maximize every hour and drive more dollars per RO.
Kelley Blue Book
Your Dealer Action Plan: 5 Strategic Moves from the Car Buyer Journey Study
The 2024 Cox Automotive Car Buyer Journey Study is more than just a snapshot of consumer behavior—it’s a roadmap for dealership success in the year ahead. With new-vehicle buyer satisfaction at an all-time high and digital tools playing a bigger role than ever, now is the time to turn insight into action. Here’s your five-step action plan to meet rising buyer expectations, streamline operations, and stay ahead of the competition in 2025. 1. Prioritize Digital-First Experiences What the Study Says: 75% of new-vehicle buyers reported being satisfied with their overall shopping experience—the highest level ever recorded. This surge in satisfaction is largely
How AI is Helping Dealers Personalize the Consumer Experience
How AI is Powering Personalized Consumer Experiences The most successful dealerships always put people first. It’s a tried-and-true formula that has endured the test of time, not only in automotive retail, but in the wider business world. So, what role does a decidedly non-human artificial intelligence play in the next generation of automotive sales, and why are so many dealers finding success with AI? AI Isn’t Replacing Connection, It’s Empowering It Even with the rapid emergence of AI and other modern convenience technologies (including automation), one thing hasn’t changed: Dealerships want to connect with car shoppers in a way that