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Deal List + Trade Handling in Sales View
Overview Deal Central adds a Deal List inside Sales View so sales teams can see all of a customer’s latest deal versions, their entire deal history, and navigate to previous deal versions easier with better control over trade information. What’s Improved This update saves time and effort when working across multiple deal versions and trade vehicles. What this means for you: Feature Updates Deal List Component in Sales View Trade Handling When Opening Deal Versions
Manager View Custom Printing Enhancements
Overview Manager View Custom Printing Enhancements give your team more control and flexibility over printing proposals in Deal Central—so you can create dealership-specific proposals that align with how deals are presented in real conversations. This release includes three updates to printing proposals in Manager View: What’s New Dealership-specific disclaimers Adjustable text sizing A 4-square print proposal option 4-Square Proposal Template Example How It Works (Step by Step) Manager View – Customizable Disclaimer for Printing Proposals Add a Customized Disclaimer on proposals — To update a proposal with your dealership’s disclaimer: For multi-scenarios deals Manager View – Font Size Adjustment Setting for Default Printing Proposal Adjust text sizes on proposals — to change the font size before printing: Manager View – 4-square printing template Create a 4-Square Print Proposal from the Templates List
Masano Auto Group is saving 30–45 minutes per deal—and customers are buying more because of it.
See how Deal Central delivered on a better customer experience through faster workflows, continuity throughout the deal, and predictive insights.
The Frictionless Car Buying Experience Revealed
OEMs, lenders, and digital retailing partners can finally deliver a seamless, end-to-end contracting experience — hear how. Transcript: 0:05And we’re back. 0:07Welcome to the final episode of our Small Bite series. 0:10I’m Greg Payne, Marketing Manager with Cox Automotive, and I’m joined, as with every episode, by my colleague Andy Mayers, AVP of Dealer Track Lender Solutions. 0:19Andy, it’s been quite a ride so far, and I’m really excited to talk about this final episode and talk about contracting services. 0:27Well, let’s do it. 0:29You know, at the end of the day, if a lender doesn’t get a contract, they
Build a More Predictable Used Inventory Pipeline
How dealers can use ownership and service signals to identify and act on acquisition opportunities others miss
How Sellers Really Move from Research to Sell or Trade-In: Insights from the Car Buyer Journey Study
Summary: Vehicle sellers don’t start at your store; they start with research online. By the time they raise their hand or show up on your lot, many already have a number in mind for their vehicle’s value. That’s what the 2025 Car Buyer Journey Study reinforces: the path from research to selling or trading isn’t driven by timing as much as it’s driven by credibility and trust. Sellers lean on familiar valuation sources, clear cash offers, and consistent experiences to inform their decision-making. Here’s how the key findings from the Car Buyer Journey Study translate into clear opportunities for your dealership and what you can do now. Research Starts with Recognition, Not Discovery The Car Buyer Journey Study shows that 63%Kelley Blue Book
The Dealership of the Future Operates as One Connected System
Summary: The 2026 Cox Automotive Fixed Ops & Ownership Study shows that while most buyers intend to return to the selling dealer for service, disconnected systems between sales, service, and parts often break that intent before the first visit. Dealerships that operate as one connected system across fixed ops deliver more consistent service experiences, build trust, and unlock long‑term loyalty and acquisition opportunities across the ownership lifecycle. Vehicle ownership is a journey, but most customers experience it as a series of moments: buying the vehicle, booking service, waiting on parts, receiving updates, and deciding whether to return. When those moments feel
How Top Dealers Build Confidence, Speed, and Trust: Key Insights from the 2025 Car Buyer Journey
Summary: The 2025 Cox Automotive Car Buyer Journey Study shows satisfaction reaching record highs, even as affordability pressures persist. As buyers complete more steps digitally and experience faster, more connected transactions, confidence and trust rise across the dealership experience. These insights help clarify what today’s buyers value most and how dealerships can better support decision‑making at critical moments. The car‑buying experience is improving, even as affordability remains a challenge. Vehicle prices are elevated, interest rates continue to affect monthly payments, and buyers are scrutinizing financial decisions more closely than they have in years. Yet customer satisfaction with the car‑buying journey has reached a new high.
Top Takeaways from the 2025 Car Buyer Journey Study: What Dealerships Need to Know
Join Vanessa Ton, Senior Manager of Research and Market Intelligence at Cox Automotive, as she presents the latest findings from Cox Automotive’s 16th annual Car Buyer Journey study. Learn how evolving affordability challenges, digital tools, AI, and shifting buyer behaviors are shaping the automotive market. Get actionable strategies to attract, convert, and retain today’s car shoppers plus tips to streamline the online-to-in-store experience and maximize lifetime customer value. Watch now to gain a competitive edge and future-proof your dealership in a rapidly changing market.Kelley Blue Book
Be the Answer When Shoppers Ask AI
Why Generative Engine Optimization (GEO) Matters for Dealerships Car shoppers are already asking AI tools like ChatGPT, Gemini, and Google AI things like “Which dealership should I go to?” Instead of clicking through search results, they’re getting direct answers. The question is: does AI mention your dealership? What Is GEO? Generative Engine Optimization (GEO) helps AI understand, trust, and recommend your dealership by name. SEO helps people find your website.GEO helps AI recommend your dealership when shoppers ask questions. Why GEO Matters Search is changing fast. AI doesn’t rank links, it gives answers. GEO makes sure your dealership shows up